Senior PMM - Firefly for Creative Pros

Adobe Inc.; San Jose (CA); On-site; USD 180,300 - 261,150; Full time

Job summary

Adobe is seeking a Principal Product Marketing Manager for Firefly to define messaging for creative professionals and lead a small PMM team, shaping how Firefly fits into designers, editors, and photographers' workflows to drive adoption.

You will own GTM strategy from awareness to retention, collaborating with product, marketing, and channels to translate insights into compelling narratives that accelerate usage and engagement across Creative Cloud.

Qualifications

• 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
• Deep knowledge of GenAI landscape and its impact on creative workflows.
• End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization.
• Ability to translate complex AI capabilities into clear customer value and drive engagement.
• Strong storytelling and executive-ready communication to influence cross-functional teams.

Responsibilities

• Own positioning, messaging, and value propositions for Firefly with creative professional segments.
• Translate customer insights into outbound Firefly marketing strategy for Creative Cloud users and creative workflows.
• Own marketing strategy for Firefly for pros from awareness to retention in collaboration with channel owners.
• Lead unified launch plans, craft creative briefs, and oversee channel execution across social, web, email, and paid.
• Develop post-launch optimization strategies based on usage data to accelerate adoption.

Skills

PMM experience

GenAI knowledge

End-to-end PMM

Data-driven

Executive presence

Job description

Adobe is seeking a Principal Product Marketing Manager for Firefly to define messaging for creative professionals and lead a small PMM team, shaping how Firefly fits into designers, editors, and photographers' workflows to drive adoption.

You will own GTM strategy from awareness to retention, collaborating with product, marketing, and channels to translate insights into compelling narratives that accelerate usage and engagement across Creative Cloud.