Senior PMM Lead, Consumer PC & Vivobook Launches

ASUSTeK Computer Inc.; Fremont (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Medical

Dental

Vision

Life Insurance

AD&D insurance

Paid Time Off

EAP

401(k)

Job summary

ASUSTeK Computer Inc. in Fremont, CA is seeking a Senior Product Marketing Specialist to lead the North America go-to-market for Consumer/Mainstream PC products, including Vivobook and related lines.

You will translate technical features into consumer value, build compelling launch plans, and drive cross-functional campaigns across channels, with a focus on growth and market awareness.

Qualifications

• 5+ years of relevant product marketing, category marketing, or go-to-market experience.
• Experience leading product launches, positioning, and integrated marketing plans.
• Familiarity with gaming culture and gamer audiences; credibility within the gaming community.

Responsibilities

• Own and drive go-to-market strategies for the Consumer/Mainstream PC Category.
• Lead US product launch plans from consumer insight through measurement and optimization.
• Define audiences, pain points, differentiators, and key messaging for products.
• Translate features into clear consumer benefits and lifestyle stories.
• Develop integrated marketing across paid, owned, earned, digital touchpoints.
• Collaborate across PM, Sales, PR, Social, Creative, and agency partners.
• Support global strategy while advocating for US market needs and insights.
• Represent ASUS at tradeshows and events to media and partners.
• Plan and manage MDF requirements, compliance and budget reporting.
• Oversee campaign budgets and timely reconciliation of spend.

Skills

Go-to-market strategy

Product positioning

Campaign management

Cross-functional collaboration

Budget management

Market insights

Executive communication

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Market research

Job description

ASUSTeK Computer Inc. in Fremont, CA is seeking a Senior Product Marketing Specialist to lead the North America go-to-market for Consumer/Mainstream PC products, including Vivobook and related lines.

You will translate technical features into consumer value, build compelling launch plans, and drive cross-functional campaigns across channels, with a focus on growth and market awareness.