Consumer GTM Marketing Lead for AI PCs

AMD; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

AMD in Austin, TX seeks hands-on Consumer Go-to-Market Marketing Manager to translate technology leadership into compelling consumer buy reasons for AMD-powered laptops. You will lead integrated programs spanning product launches, consumer communications, social content, influencer engagement, and partner marketing, tying AI capabilities to clear consumer benefits.

You are a marketer and operator who can turn strategy into launch-ready work, manage multiple teams, and drive programs to

Qualifications

• Experience in consumer, integrated, digital, or campaign marketing.
• Proven success leading multi-channel programs from concept to results.
• Strong project and program management skills.
• Experience with web, content, social, influencer, or partner activation.
• Ability to manage agencies and external partners; strong communication skills.
• Curiosity about AI and willingness to apply AI tools to work.

Responsibilities

• Lead integrated Go-to-Market marketing campaigns for AMD-powered laptops.
• Partner with stakeholders for consistent consumer experience across AMD and partners.
• Translate product and AI capabilities into clear consumer benefits.
• Own consumer content across campaigns, AMD.com, social, influencer programs, and email.
• Build schedules, manage agencies, approvals, and drive programs to completion.
• Use performance data and AI tools to improve speed and quality of programs.

Skills

Go-to-Market marketing

Campaign management

Project management

AI tools experience

Content creation

Executive communication

Job description

AMD in Austin, TX seeks hands-on Consumer Go-to-Market Marketing Manager to translate technology leadership into compelling consumer buy reasons for AMD-powered laptops. You will lead integrated programs spanning product launches, consumer communications, social content, influencer engagement, and partner marketing, tying AI capabilities to clear consumer benefits.

You are a marketer and operator who can turn strategy into launch-ready work, manage multiple teams, and drive programs to