Senior PMM: Law Firm GTM & Market Intelligence

Relativity; Chicago (IL); Híbrido; USD 130.000 - 196.000; Jornada completa

Descripción de la vacante

Relativity seeks a Senior Product Marketing Manager for the Law Firm Segment to turn market and buyer insights into actionable GTM plans that drive acquisition, adoption and expansion. You will lead cross-functional work across Product Marketing, Growth, Sales Enablement and Customer Success to translate priorities into ready-to-market programs.

You will develop market intelligence, create win/loss analyses, and guide law firm launches with clear briefs, audience definitions and measurable

Formación

• 5+ years of experience in B2B SaaS product marketing or a closely related role.
• Ability to turn customer, market and competitive insight into differentiated positioning, GTM plans, launches and usable sales enablement.
• Strong primary and secondary research, synthesis and analytical skills.
• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority.

Responsabilidades

• Develop market intelligence to inform GTM plans and positioning.
• Establish repeatable competitive and win/loss intelligence and translate findings into recommendations for positioning and GTM plans.
• Coordinate across Product Marketing, Product, Growth, Sales Enablement and Customer Success to align GTM work-streams for market readiness.
• Translate central product launch strategy into law firm market requirements, use cases and readiness recommendations.

Conocimientos

Brand Management

Demand Generation

Digital Marketing

Marketing Communications

Marketing Strategies

Market Positioning

Market Strategy

Product Management

Product Marketing

Sales Enablement

Descripción del empleo

Relativity seeks a Senior Product Marketing Manager for the Law Firm Segment to turn market and buyer insights into actionable GTM plans that drive acquisition, adoption and expansion. You will lead cross-functional work across Product Marketing, Growth, Sales Enablement and Customer Success to translate priorities into ready-to-market programs.

You will develop market intelligence, create win/loss analyses, and guide law firm launches with clear briefs, audience definitions and measurable