Senior Product Marketing Manager (Austin/US Remote)

FyrFly Venture Partners; Austin (TX); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k Retirement Plan

Paid time off

Work equipment provided

Job summary

LumApps, an AI-powered Employee Hub, seeks a strategic Senior Product Marketing Manager – Industries to lead our vertical GTM across Retail, Hospitality, Healthcare, Manufacturing and more. You’ll define positioning and core content for target enterprise verticals, collaborating with Product Management, Marketing and Sales.

You’ll craft industry narratives, launch vertical solutions, and build sales enablement tools to accelerate pipeline velocity.

Qualifications

• 6+ years of total experience in B2B SaaS product marketing.
• Deep knowledge of Employee Experience and digital workplace trends.
• Ability to translate complex features into industry narratives.
• Proven enablement programs that drive pipeline and win rate.

Responsibilities

• Define end-to-end industry GTM strategy and messaging.
• Develop buyer personas and insights for C-Level stakeholders.
• Create industry-specific sales enablement tools and content.
• Partner with Product Mgmt to translate capabilities into offerings.
• Produce thought leadership assets and customer case studies.
• Collaborate with Marketing on demand programs.
• Monitor market trends to inform roadmaps and strategies.

Skills

B2B SaaS marketing

Vertical/Industry marketing

Storytelling & content mastery

GTM strategy

Cross-functional leadership

AI/LLM in workplace

Job description

LumApps is now more than just an Employee Experience Platform — it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

• Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites
• Transform employees into real ambassadors of their company
• Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips
• Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving":

Team

We are looking for a strategic, revenue-driven Senior Product Marketing Manager – Industries to lead our vertical go-to-market (GTM) strategy. In this role, you will define how LumApps positions its employee hub experience platform across key target industries (such as Retail, Hospitality, Healthcare, Manufacturing, and more). You will serve as the expert on industry-specific buyer personas working closely with Product Management, Marketing & Sales, you will craft industry narratives, launch verticalized solutions, and create high-impact sales enablement tools that drive pipeline velocity and increase win rates.

Missions

• Define Industry GTM Strategy: Own the end-to-end industry strategy, positioning & messaging, and core content for target enterprise verticals.
• Deepen Buyer & Persona Insights: Develop a clear understanding of key vertical stakeholders at C-Level mapping out their unique pain points, regulatory drivers, and digital workplace requirements.
• Build Verticalized Sales Enablement: Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows.
• Drive Tailored Solution Launches: Partner with Product Management to translate platform capabilities, integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS), and AI features into compelling industry-specific solution packages.
• Produce High-Impact Content: Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points.
• Cross-Functional Partner: Collaborate with Marketing to build targeted integrated demand programs.
• Voice of the Market: Track market trends, regulatory shifts, and competitor movements across verticals to inform future product roadmap priorities and commercial strategies.

Skills

• 6+ years of total experience in B2B SaaS Product Marketing, with at least 2–3 years dedicated to vertical/industry marketing.
• Domain Knowledge: Strong understanding of Employee Experience (EX), Enterprise Intranets, Internal Communications, or Digital Workplace software. Experience positioning solutions for deskless/frontline workforces is a major plus.
• Storytelling & Content Mastery: Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories.
• Commercial Mindset: Proven track record of building enablement programs and GTM campaigns that directly contribute to pipeline growth, win rate improvements, and deal size expansion.
• Ecosystem Familiarity: Comfort working in enterprise IT environments around Google Workspace, Microsoft 365, and major AI/Tech ecosystems.
• Cross-Functional Leadership: Demonstrated ability to influence, align, and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority.
• Bonus Points:
• Direct experience in industry marketing.
• Familiarity with AI/LLM applications within employee engagement or productivity platforms.
• Experience operating in a global, cross-cultural, or dual-headquartered SaaS environment (US & Europe).

Why You’ll Love Working at LumApps

• Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
• Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
• 401k Retirement Plan – We match 100% of your contribution up to 4%
• Family-Friendly Policy – Inclusive maternity & paternity leave
• Team Celebrations & Seasonal Events – Because culture matters
• Equipment of Your Choice – Set up your workspace your way

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.