Senior PMM: Document Verification Growth

Socure Inc.; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Socure Inc. in New York is seeking a Senior Product Marketing Manager focused on document verification to shape positioning, messaging, and go-to-market plans.

You will lead market research, support product launches, and align product capabilities with customer needs, working closely with product, sales, and marketing teams to drive awareness and growth.

This role demands strong communication, analytical skills, and a collaborative mindset in a fast-paced RegTech environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing or related field; document verification or RegTech preferred.
• Strong written and verbal communication skills.
• Analytical mindset with ability to interpret data and market trends.
• Project management and organizational abilities; manage multiple projects and shifting priorities.
• Deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building across cross-functional teams.
• Adaptability and willingness to learn in a fast-paced environment.
• Experience in document verification, identity, or RegTech space helping bring products to market is required.

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products.
• Lead go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging across channels.
• Create sales enablement materials like presentations, datasheets, and FAQs for document verification solutions.
• Track and analyze product and campaign performance, providing optimization insights.
• Develop customer-facing content including case studies, blogs, and product collateral.
• Gather customer and stakeholder feedback to inform product improvements and marketing initiatives.
• Champion leadership competencies like collaboration, adaptability, and customer-centric mindset.

Skills

Product marketing

Go-to-market strategy

Market research

Cross-functional collaboration

Data analysis

Document verification experience

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Salesforce

HubSpot

Analytics tools (Tableau/Power BI)

Job description

Socure Inc. in New York is seeking a Senior Product Marketing Manager focused on document verification to shape positioning, messaging, and go-to-market plans.

You will lead market research, support product launches, and align product capabilities with customer needs, working closely with product, sales, and marketing teams to drive awareness and growth.

This role demands strong communication, analytical skills, and a collaborative mindset in a fast-paced RegTech environment.