Senior Product Marketing Manager - Document Verification

Socure Inc.; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Socure Inc. in New York is seeking a Senior Product Marketing Manager focused on document verification to shape positioning, messaging, and go-to-market plans.

You will lead market research, support product launches, and align product capabilities with customer needs, working closely with product, sales, and marketing teams to drive awareness and growth.

This role demands strong communication, analytical skills, and a collaborative mindset in a fast-paced RegTech environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing or related field; document verification or RegTech preferred.
• Strong written and verbal communication skills.
• Analytical mindset with ability to interpret data and market trends.
• Project management and organizational abilities; manage multiple projects and shifting priorities.
• Deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building across cross-functional teams.
• Adaptability and willingness to learn in a fast-paced environment.
• Experience in document verification, identity, or RegTech space helping bring products to market is required.

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products.
• Lead go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging across channels.
• Create sales enablement materials like presentations, datasheets, and FAQs for document verification solutions.
• Track and analyze product and campaign performance, providing optimization insights.
• Develop customer-facing content including case studies, blogs, and product collateral.
• Gather customer and stakeholder feedback to inform product improvements and marketing initiatives.
• Champion leadership competencies like collaboration, adaptability, and customer-centric mindset.

Skills

Product marketing

Go-to-market strategy

Market research

Cross-functional collaboration

Data analysis

Document verification experience

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Salesforce

HubSpot

Analytics tools (Tableau/Power BI)

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About the role

The Senior Product Marketing Manager for Document Verification will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's document verification-focused solutions. This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on the document verification.

What you’ll do

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer‑facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer‑centric mindset in all initiatives.

What you bring

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in document verification or regulatory technology.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• Deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross‑functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast‑paced environment.
• Experience within the document verification, identity, or RegTech space helping bring products to market is required.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.