Senior PMM - Attendance Plus (Remote)

ParentSquare, Inc; Santa Barbara (CA); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401K with company match

Parental Leave

Stock options

Wellness reimbursements

PTO increases yearly

15 paid holidays

Job summary

ParentSquare, Inc. is seeking a Senior Product Marketing Manager for Attendance Plus. You will own market strategy, messaging, and go-to-market for the attendance product line, connecting district needs with product capabilities.

Role involves deep research on chronic absenteeism, pricing collaboration with product leadership, and shaping how we win in the market. Remote work with ~20% travel to industry events and conferences.

Qualifications

• Has at least 8 years of product marketing experience.
• Proven track record of scaling a new product line through complex expansion to new buyers.
• Strong storytelling and written communication skills.
• Experience with win/loss analysis, customer research, and translating insight into recommendations.
• Willing to travel to industry events and conferences (≈20% travel).

Responsibilities

• Own the market strategy for Attendance Plus, translating research and district pain points into a compelling value proposition.
• Own positioning and messaging for Attendance Plus and align it with internal stakeholders and buying committees.
• Become internal expert on attendance and chronic absenteeism market, including state funding formulas, district budgeting, buying dynamics, trends, and competition.
• Partner with Attendance product and leadership on pricing, packaging, and segmentation for the line.
• Identify high-potential segments and growth opportunities, and develop strategies to reach them.
• Drive go-to-market for roadmap and collaborate with GTM teams on launch plans and investment levels.
• Define launch goals and success metrics, then use data and feedback to drive next iterations.
• Turn win/loss and customer insights into clear recommendations for product and GTM strategy.
• Enable the field on attendance by developing competitive battlecards and buyer-specific messaging.
• Equip Sales/CS to communicate new capabilities and handle objections.
• Lead cross-functional alignment across product, Sales, CS, Marketing, and leadership.
• Surface risks and opportunities early and translate insights into actionable recommendations.

Job description

ParentSquare, Inc. is seeking a Senior Product Marketing Manager for Attendance Plus. You will own market strategy, messaging, and go-to-market for the attendance product line, connecting district needs with product capabilities.

Role involves deep research on chronic absenteeism, pricing collaboration with product leadership, and shaping how we win in the market. Remote work with ~20% travel to industry events and conferences.