Senior PMM: AI-Driven Growth & Launch

Bazeta; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Calendly is looking for a Senior Product Marketing Manager to shape how we position, launch, and grow our products, including new AI capabilities. This is a full-stack PMM role on a small team, collaborating with Product and Research to understand customers and translate insights into compelling messaging.

You will own go-to-market plans, write launch copy, manage cross-functional execution, and present strategies to executive leaders.

Qualifications

• Excellent writing and storytelling abilities with the ability to translate complex product concepts into simple, human language.
• 8+ years of product marketing experience in SaaS (PLG or hybrid GTM preferred).
• Proven track record of leading major launches and driving discovery and adoption of AI features.

Responsibilities

• Shape product positioning and influence decisions.
• Own launches from start to finish with go-to-market strategy, audience, messaging, channel plan, and success metrics.
• Create marketing copy for product launches, including customer emails, website messaging, in-product education, demo scripts, and sales materials.
• Drive execution across teams by building launch briefs and coordinating with Lifecycle, Growth, Web, Brand, and other partners.
• Keep messaging and launch documentation up-to-date so teams know what is changing and how to communicate it.
• Measure results with Product, Research, and Growth; use insights to refine messaging and improve outcomes.
• Use AI regularly to improve PMM outputs; build reusable AI workflows and share with broader teams.

Job description

Calendly is looking for a Senior Product Marketing Manager to shape how we position, launch, and grow our products, including new AI capabilities. This is a full-stack PMM role on a small team, collaborating with Product and Research to understand customers and translate insights into compelling messaging.

You will own go-to-market plans, write launch copy, manage cross-functional execution, and present strategies to executive leaders.