Senior PMM - Ads Data & Measurement GTM Lead

Samsung Ads; New York (NY); On-site; USD 190,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Daily catered lunches

Top-tier devices

Job summary

Samsung Ads is seeking a highly experienced Senior Product Marketing Manager to own the GTM strategy for measurement, data, and attribution offerings. You will partner with Business Development, Product, Engineering, and Sales to translate ads goals into actionable data solutions for sellers and agencies.

This role sits in a senior individual contributor path and reports to the Senior Director of Product Marketing in the Commercialization team, with in-office work in NYC or Playa Vista 3–4 days

Qualifications

• 8+ years leading advertising-related product marketing programs in media, programmatic, or tech ads.
• 5+ years in ads data & measurement space, including attribution and MMM models.
• Experience owning full lifecycle of B2B ads product marketing, from early concept to GA.
• Proven track record of launches and driving adoption in CTV/programmatic spaces.
• Strong cross-functional collaboration with BD, Content, Engineering, Product, L&D, and Sales.

Responsibilities

• Own End-to-End Product Go-to-Market and product marketing for Ads Data & Measurement, including alpha/beta testing and GTM.
• Capture voice of the customer and translate insights into prioritized product/ GTM strategies.
• Package new and existing offerings into easy-to-understand, value-driven offerings for sales and clients.
• Define compelling value propositions and product narratives; create sales-ready programs, cases, and benchmarks.
• Partner cross-functionally with Product, Marketing, Sales, and Engineering to bring offerings to life.

Skills

CTV/Media/Advertising Product Mark

Ads Measurement & Data

Product Marketing Lifecycle

Go-To-Market Leadership

Cross-functional Collaboration

Data-driven storytelling

Education

Bachelor’s degree in related field

Job description

Samsung Ads is seeking a highly experienced Senior Product Marketing Manager to own the GTM strategy for measurement, data, and attribution offerings. You will partner with Business Development, Product, Engineering, and Sales to translate ads goals into actionable data solutions for sellers and agencies.

This role sits in a senior individual contributor path and reports to the Senior Director of Product Marketing in the Commercialization team, with in-office work in NYC or Playa Vista 3–4 days