Senior PM, Intakes & Checkout Optimization

Bask Health; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Bask Health seeks a Senior Product Manager for Intakes & Conversion to own patient intake and checkout experiences. Lead questionnaires, consent, eligibility, and checkout workflows, driving improvements that increase completion rates while ensuring compliance and reliability.

You will collaborate with engineering, design, and operations to reduce friction, analyze funnel metrics, run experiments, and deliver configurable SaaS capabilities for diverse telehealth merchants.

Qualifications

• 5+ years of professional product management experience building and shipping software products.
• Proven experience owning a product or major product area from discovery through launch and iteration.
• Experience with digital onboarding, conversion optimization, checkout, or complex multi-step user workflows.
• Strong understanding of funnel analytics, experimentation, and data-driven product decisions.
• Experience working directly with software engineers and designers to deliver consumer-facing applications or SaaS products.
• Technical understanding of APIs, integrations, and modern web applications.
• Ability to translate business objectives, customer needs, and operational requirements into clear product priorities.
• Strong product discovery, prioritization, and roadmap management skills.
• Experience coordinating cross-functional initiatives and managing competing priorities.
• Excellent written and verbal communication skills.
• Demonstrated ability to work independently, navigate ambiguity, and deliver measurable product improvements.

Responsibilities

• Own the product strategy, roadmap, and execution for Bask's questionnaires, consent, eligibility, and checkout experiences.
• Improve patient intake workflows to make them intuitive, accessible, and easy to complete.
• Identify friction and drop-off points throughout intake and checkout, and prioritize improvements based on user behavior and business impact.
• Lead conversion optimization initiatives using funnel analytics, user research, and experimentation.
• Work closely with engineering and design to build configurable questionnaires and intake experiences that support different merchants and treatment offerings.
• Collaborate with clinical and operations teams to ensure consent and eligibility workflows support applicable healthcare requirements.
• Improve checkout usability, error handling, and reliability across devices.
• Define and monitor key metrics, including questionnaire completion, abandonment, eligibility-flow completion, and checkout conversion.
• Translate merchant feedback, patient insights, and operational requirements into clear product specifications.
• Partner with engineers to evaluate technical dependencies, APIs, integrations, and implementation tradeoffs.
• Balance conversion improvements with patient trust, accurate information collection, and platform reliability.
• Lead initiatives from discovery and prioritization through development, launch, measurement, and iteration.
• Take ownership of product outcomes and continuously improve performance based on results.

Job description

Bask Health seeks a Senior Product Manager for Intakes & Conversion to own patient intake and checkout experiences. Lead questionnaires, consent, eligibility, and checkout workflows, driving improvements that increase completion rates while ensuring compliance and reliability.

You will collaborate with engineering, design, and operations to reduce friction, analyze funnel metrics, run experiments, and deliver configurable SaaS capabilities for diverse telehealth merchants.