Senior Product Manager, Intakes & Conversion

Bask Health; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Bask Health is hiring a Senior Product Manager, Intakes & Conversion, to own patient intake and checkout experiences for diverse telehealth businesses. You’ll drive strategy, build configurable questionnaires, and optimize conversion across devices while aligning with healthcare requirements.

You’ll collaborate with engineers, designers, and operations to identify friction, run experiments, and implement measurable improvements that balance patient trust with operational reliability.

Qualifications

• 5+ years of professional product management experience building and shipping software products.
• Proven experience owning a product or major product area from discovery through launch and iteration.
• Experience with digital onboarding, conversion optimization, checkout, or complex multi-step user workflows.
• Strong understanding of funnel analytics, experimentation, and data-driven product decisions.
• Experience working directly with software engineers and designers to deliver consumer-facing applications or SaaS products.
• Technical understanding of APIs, integrations, and modern web applications.
• Ability to translate business objectives, customer needs, and operational requirements into clear product priorities.
• Strong product discovery, prioritization, and roadmap management skills.
• Experience coordinating cross-functional initiatives and managing competing priorities.
• Excellent written and verbal communication skills.
• Demonstrated ability to work independently, navigate ambiguity, and deliver measurable product improvements.

Responsibilities

• Own the product strategy, roadmap, and execution for Bask's questionnaires, consent, eligibility, and checkout experiences.
• Improve patient intake workflows to make them intuitive, accessible, and easy to complete.
• Identify friction and drop-off points throughout intake and checkout, and prioritize improvements based on user behavior and business impact.
• Lead conversion optimization initiatives using funnel analytics, user research, and experimentation.
• Work closely with engineering and design to build configurable questionnaires and intake experiences that support different merchants and treatment offerings.
• Collaborate with clinical and operations teams to ensure consent and eligibility workflows support applicable healthcare requirements.
• Improve checkout usability, error handling, and reliability across devices.
• Define and monitor key metrics, including questionnaire completion, abandonment, eligibility-flow completion, and checkout conversion.
• Translate merchant feedback, patient insights, and operational requirements into clear product specifications.
• Partner with engineers to evaluate technical dependencies, APIs, integrations, and implementation tradeoffs.
• Balance conversion improvements with patient trust, accurate information collection, and platform reliability.
• Lead initiatives from discovery and prioritization through development, launch, measurement, and iteration.
• Take ownership of product outcomes and continuously improve performance based on results.

Skills

Product strategy

Roadmap management

Data-driven decisions

Funnel analytics

Conversion optimization

Cross-functional collaboration

Prioritization

Multi-step workflows

Stakeholder communication

Independent problem solving

Technical empathy

APIs & integrations understanding

Job description

About Bask Health

Bask Health is building the infrastructure behind the next generation of direct-to-consumer telehealth businesses. Our SaaS platform gives entrepreneurs and healthcare businesses the technology and tools to launch, manage, and scale their own telehealth brands.

We're an entrepreneurial, product-focused team that values ownership, speed, and exceptional execution. We operate with small teams, high expectations, and a strong emphasis on building great products.

At Bask, you'll work closely with engineers, designers, and customers, take features from idea to launch, and contribute directly to the products and business we're building.

About the Role

We're looking for a Senior Product Manager, Intakes & Conversion to lead the strategy, development, and optimization of Bask's patient intake and checkout experiences.

You'll own the workflows that guide patients through questionnaires, consent, eligibility screening, and checkout. These experiences are a critical part of how businesses using Bask convert prospective patients into customers while supporting accurate information collection and appropriate healthcare workflows.

This is a technical, hands-on product management role combining product strategy, conversion optimization, user experience, and execution. You'll work closely with engineering, design, and operations teams to identify friction, improve completion rates, and build reliable, configurable experiences that support different telehealth businesses.

We're looking for someone who can use data to make thoughtful product decisions, understand technical tradeoffs, and take ownership of measurable outcomes.

What You'll Do

• Own the product strategy, roadmap, and execution for Bask's questionnaires, consent, eligibility, and checkout experiences.
• Improve patient intake workflows to make them intuitive, accessible, and easy to complete.
• Identify friction and drop-off points throughout intake and checkout, and prioritize improvements based on user behavior and business impact.
• Lead conversion optimization initiatives using funnel analytics, user research, and experimentation.
• Work closely with engineering and design to build configurable questionnaires and intake experiences that support different merchants and treatment offerings.
• Collaborate with clinical and operations teams to ensure consent and eligibility workflows support applicable healthcare requirements.
• Improve checkout usability, error handling, and reliability across devices.
• Define and monitor key metrics, including questionnaire completion, abandonment, eligibility-flow completion, and checkout conversion.
• Translate merchant feedback, patient insights, and operational requirements into clear product specifications.
• Partner with engineers to evaluate technical dependencies, APIs, integrations, and implementation tradeoffs.
• Balance conversion improvements with patient trust, accurate information collection, and platform reliability.
• Lead initiatives from discovery and prioritization through development, launch, measurement, and iteration.
• Take ownership of product outcomes and continuously improve performance based on results.

Qualifications

• 5+ years of professional product management experience building and shipping software products.
• Proven experience owning a product or major product area from discovery through launch and iteration.
• Experience with digital onboarding, conversion optimization, checkout, or complex multi-step user workflows.
• Strong understanding of funnel analytics, experimentation, and data-driven product decisions.
• Experience working directly with software engineers and designers to deliver consumer-facing applications or SaaS products.
• Technical understanding of APIs, integrations, and modern web applications.
• Ability to translate business objectives, customer needs, and operational requirements into clear product priorities.
• Strong product discovery, prioritization, and roadmap management skills.
• Experience coordinating cross-functional initiatives and managing competing priorities.
• Excellent written and verbal communication skills.
• Demonstrated ability to work independently, navigate ambiguity, and deliver measurable product improvements.

Nice to Have

• Experience with telehealth, digital health, or healthcare intake workflows.
• Experience with e-commerce, subscription businesses, or direct-to-consumer platforms.
• Familiarity with checkout optimization, payment integrations, and transaction workflows.
• Experience with A/B testing and product analytics tools.
• Familiarity with consent collection, eligibility screening, or healthcare privacy and compliance considerations.
• Previous software engineering experience, hands-on coding experience, or a technical academic background.
• Experience building configurable SaaS platforms used by multiple businesses.