Senior PM - In-Vehicle Setup & Onboarding

General Motors LLC; United States; Hybrid; USD 140,000 - 190,000; Full time

Job summary

General Motors seeks a Senior Product Manager for the in-vehicle setup experience, owning the roadmap from vehicle association to profile setup across vehicle, mobile, and web surfaces.

You will translate customer needs and business priorities into actionable requirements, lead cross-functional teams, and drive measurable outcomes with a strong emphasis on privacy and security. Hybrid work model in the US.

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years of experience in digital, software, connected-product, automotive, or technology product management.
• Experience owning customer-facing products across complex environments.
• Experience defining product vision, roadmaps, requirements, and measurable outcomes.
• Experience delivering products across multiple surfaces (vehicle, mobile, web, cloud, or embedded).
• Ability to balance customer needs, business objectives, technical constraints, quality, privacy, and delivery timing.
• Strong ability to lead through influence and create alignment across teams.
• Strong written, verbal, presentation, and storytelling skills.
• Experience using customer research, analytics, experimentation, and product metrics.
• Ability to operate effectively in ambiguity and manage competing priorities.

Responsibilities

• Define and communicate the vision, strategy, roadmap, and success measures for in-vehicle setup.
• Own the in-vehicle setup journey from vehicle association and sign-in through profile creation, pairing, and configuration.
• Partner with mobile, web, identity, personalization, privacy, and connected-services teams to ensure end-to-end consistency.
• Translate customer research, data, competitive insights, and priorities into requirements and investments.
• Lead discovery and prioritization for features such as welcome experiences, account linking, and digital key setup.
• Define experiences for successful and unsuccessful paths, including retry and resume behavior.
• Establish KPIs like setup completion, activation and pairing success, time to completion, and satisfaction.
• Collaborate with design and human-factors to keep in-vehicle experiences simple and brand-aligned.
• Work with engineering and architecture to specify requirements, criteria, dependencies, and data ownership.
• Coordinate with vehicle program, software release, validation, and launch teams for timing and readiness.
• Ensure compliance with legal, privacy, and cybersecurity in identity and personalization flows.
• Drive decisions with evidence, telemetry, testing, and feedback; address friction and risk.
• Support launch planning, rollout strategy, issue triage, and post-launch learning for global programs.

Skills

Product management

Cross-functional leadership

Data-driven decisions

Strategic planning

User research

Digital / software

Communication skills

Education

Bachelor’s degree or equivalent

Job description

General Motors seeks a Senior Product Manager for the in-vehicle setup experience, owning the roadmap from vehicle association to profile setup across vehicle, mobile, and web surfaces.

You will translate customer needs and business priorities into actionable requirements, lead cross-functional teams, and drive measurable outcomes with a strong emphasis on privacy and security. Hybrid work model in the US.