Senior Product Manager, In-Vehicle Setup & Onboarding

General Motors; Warren (MI); Hybrid; USD 140,000 - 190,000; Full time

Job summary

General Motors in Warren, MI is seeking a Senior Product Manager for the In-Vehicle Setup Experience to own the onboarding journey from sign-in to feature configuration. You’ll partner across mobile, web, identity, privacy, and connected-services teams to create a cohesive end-to-end user journey and measurable outcomes.

You will translate customer needs and business priorities into product requirements, drive prioritization, and monitor KPIs such as completion and activation.

Qualifications

• 7+ years of experience in digital, software, connected-product, automotive, or technology product management.
• Experience owning customer-facing products across complex technical and cross-functional environments.
• Experience defining product vision, strategy, roadmaps, requirements, and measurable outcomes.
• Experience delivering products that span multiple surfaces or platforms, such as vehicle, mobile, web, cloud, or embedded systems.
• Demonstrated ability to balance customer needs, business objectives, technical constraints, quality, privacy, and delivery timing.
• Strong ability to lead through influence and create alignment across product, design, engineering, program, legal, privacy, marketing, and operations teams.
• Strong written, verbal, presentation, and storytelling skills, including the ability to explain complex concepts to varied audiences.
• Experience using customer research, analytics, experimentation, and product metrics to make decisions.
• Ability to operate effectively in ambiguity, manage competing priorities, and drive progress toward clear outcomes.
• Preferred qualifications include experience with in-vehicle infotainment, automotive software, and cross-surface onboarding experiences.

Responsibilities

• Define and communicate the vision, strategy, roadmap, and success measures for in-vehicle setup.
• Own the in-vehicle setup journey from vehicle association and sign-in through profile creation, pairing, feature configuration, and completion or deferment.
• Partner with mobile, web, identity, personalization, privacy, and connected-services product teams to create a coherent end-to-end customer journey.
• Translate customer research, behavioral data, competitive insights, and business priorities into product requirements and investment recommendations.
• Lead discovery and prioritization for setup capabilities such as personalized welcome, account and profile association, Bluetooth and key pairing, digital key or key-fob setup, application onboarding, and feature education.
• Define clear experiences for successful and unsuccessful paths, including retry, defer, support, complete-later, and cross-session resume behavior.
• Establish and monitor key performance indicators such as setup completion, activation success, pairing success, time to completion, feature adoption, customer satisfaction, and recovery success.
• Collaborate with design and human-factors partners to create simple, accessible, and brand-consistent in-vehicle experiences.
• Partner with engineering and architecture teams to define actionable requirements, acceptance criteria, service dependencies, data ownership, and quality expectations.
• Align with vehicle program, software release, validation, and launch teams to manage timing, scope, risks, and readiness.
• Work with legal, privacy, cybersecurity to ensure account, consent, identity, and personalization flows meet applicable requirements.
• Make tradeoffs explicit, resolve cross-functional conflicts, and communicate decisions clearly to stakeholders and leadership.
• Drive product quality by using customer evidence, telemetry, testing, and operational feedback to identify and address friction.
• Support launch planning, rollout strategy, issue triage, and post-launch learning for global vehicle programs.

Education

Bachelor’s degree or equivalent experience

Job description

General Motors in Warren, MI is seeking a Senior Product Manager for the In-Vehicle Setup Experience to own the onboarding journey from sign-in to feature configuration. You’ll partner across mobile, web, identity, privacy, and connected-services teams to create a cohesive end-to-end user journey and measurable outcomes.

You will translate customer needs and business priorities into product requirements, drive prioritization, and monitor KPIs such as completion and activation.