Senior PM, Cardiac Diagnostics Downstream — Launch

Boston Scientific; Arden Hills (MN); Hybrid; USD 102,000 - 194,000; Full time

Job summary

Boston Scientific is seeking a Senior Product Manager for Cardiac Diagnostics (CDx) to lead launch execution and ongoing marketing. You will work with cross-functional teams, craft pricing strategies, and oversee product education through various channels, including digital, to drive revenue and customer satisfaction.

The role requires building partnerships with R&D, Sales and Upstream Marketing, managing both hardware and software products, and traveling up to 20% as needed.

Qualifications

• Bachelor's degree required.
• Minimum of 3 relevant experience.
• Experience with software and/or hardware product management.
• Understanding of medical device regulatory approval processes.
• Ability to multitask, prioritize, and meet deadlines.
• Strong organizational, coordination, and negotiation skills.
• Willingness to travel up to 20% (potentially internationally).

Responsibilities

• This Senior Product Manager is responsible for developing and driving key marketing and business objectives for the CDx portfolio.
• This includes developing and executing product launch plans and driving continuation marketing activities for in-market products.
• Developing and implementing marketing initiatives and partnerships on clinical education and engagement programs.
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development.
• Supports downstream marketing solutions, programs and tools to create value and support the needs of the sales team.
• Synthesizes clinical evidence and helps to shape clinical evidence strategy.
• Evaluates promotional plans to ensure alignment with product line strategy and effective messaging.
• Analyzes franchise sales trends and performs customer segmentation to drive strategic decisions, summarized in dashboards.
• Develops KPI analytics and dashboards to track marketing/launch performance and inform optimization.
• Defines tools/processes for tracking performance of investments against plan.
• Executes strategies to maximize profitability by collaborating with staff, market research and financial analysis.
• Supports competitive response plans and spends time in the field to gain insights and build physician relationships.
• Assists on forecasts for supply chain and overall revenue planning.

Skills

Analytical skills

Product management (software/hardware)

Launch planning

Cross-functional collaboration

Regulatory knowledge

Travel willingness

Education

Bachelor's degree

Job description

Boston Scientific is seeking a Senior Product Manager for Cardiac Diagnostics (CDx) to lead launch execution and ongoing marketing. You will work with cross-functional teams, craft pricing strategies, and oversee product education through various channels, including digital, to drive revenue and customer satisfaction.

The role requires building partnerships with R&D, Sales and Upstream Marketing, managing both hardware and software products, and traveling up to 20% as needed.