Senior PM, Ads & CRM Platform (Remote)

Madwire®; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Unlimited PTO

Job summary

Madwire is seeking a Senior Product Manager to own and shape multiple Marketing360 products, with emphasis on customer lifecycle from lead generation to CRM and retention. You'll collaborate with engineering, design, operations, and customers to define problems and translate them into deliverable requirements.

The role spans CRM, Ads, Call Tracking, Forms, Email, Reputation, Analytics, and AI-powered tools, requiring hands-on leadership in discovery, development, and release, with a focus on

Qualifications

• 5+ years of product management experience, preferably in B2B or B2B2C SaaS.
• Experience owning complex products through discovery, development, launch, and iteration.
• Strong understanding of digital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising.
• Strong understanding of the lead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention.
• Experience working with CRM products or other systems that manage leads and customer data.
• Comfortable working directly with engineers and discussing APIs, integrations, data flows, and technical constraints.
• Experience using product data and customer feedback to make decisions and measure results.
• Strong written and verbal communication skills.
• Comfortable owning multiple related products and knowing when to go deep versus when to rely on subject‑matter experts.

Responsibilities

• Own product direction and day-to-day product management across several Marketing360 applications.
• Work closely with engineering and design from early discovery through development and release.
• Turn business and customer problems into clear requirements and actionable development work.
• Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization.
• Work with advertising data and integrations across Google, Meta, Microsoft, and other providers.
• Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management.
• Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms. You don't need to be an engineer, but you should be comfortable understanding how systems exchange data and discussing technical tradeoffs with engineers.
• Define success metrics and use product and customer data to determine whether something actually improved the experience.
• Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements.
• Manage vendor-dependent products where we don't control every part of the experience.
• Help identify where AI and natural-language interfaces can simplify workflows or make existing Marketing360 data more useful.
• QA your work when needed and stay involved through release rather than handing requirements to engineering and walking away.

Skills

Product management

Product strategy

Cross-functional leadership

Analytical mindset

Communication skills

Tools

CRM systems

APIs & integrations

OAuth integrations

Data pipelines

Job description

Madwire is seeking a Senior Product Manager to own and shape multiple Marketing360 products, with emphasis on customer lifecycle from lead generation to CRM and retention. You'll collaborate with engineering, design, operations, and customers to define problems and translate them into deliverable requirements.

The role spans CRM, Ads, Call Tracking, Forms, Email, Reputation, Analytics, and AI-powered tools, requiring hands-on leadership in discovery, development, and release, with a focus on