Senior Product Manager - Remote

Madwire®; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Unlimited PTO

Job summary

Madwire is seeking a Senior Product Manager to own and shape multiple Marketing360 products, with emphasis on customer lifecycle from lead generation to CRM and retention. You'll collaborate with engineering, design, operations, and customers to define problems and translate them into deliverable requirements.

The role spans CRM, Ads, Call Tracking, Forms, Email, Reputation, Analytics, and AI-powered tools, requiring hands-on leadership in discovery, development, and release, with a focus on

Qualifications

• 5+ years of product management experience, preferably in B2B or B2B2C SaaS.
• Experience owning complex products through discovery, development, launch, and iteration.
• Strong understanding of digital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising.
• Strong understanding of the lead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention.
• Experience working with CRM products or other systems that manage leads and customer data.
• Comfortable working directly with engineers and discussing APIs, integrations, data flows, and technical constraints.
• Experience using product data and customer feedback to make decisions and measure results.
• Strong written and verbal communication skills.
• Comfortable owning multiple related products and knowing when to go deep versus when to rely on subject‑matter experts.

Responsibilities

• Own product direction and day-to-day product management across several Marketing360 applications.
• Work closely with engineering and design from early discovery through development and release.
• Turn business and customer problems into clear requirements and actionable development work.
• Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization.
• Work with advertising data and integrations across Google, Meta, Microsoft, and other providers.
• Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management.
• Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms. You don't need to be an engineer, but you should be comfortable understanding how systems exchange data and discussing technical tradeoffs with engineers.
• Define success metrics and use product and customer data to determine whether something actually improved the experience.
• Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements.
• Manage vendor-dependent products where we don't control every part of the experience.
• Help identify where AI and natural-language interfaces can simplify workflows or make existing Marketing360 data more useful.
• QA your work when needed and stay involved through release rather than handing requirements to engineering and walking away.

Skills

Product management

Product strategy

Cross-functional leadership

Analytical mindset

Communication skills

Tools

CRM systems

APIs & integrations

OAuth integrations

Data pipelines

Job description

This is a US-based position, our offices are located in Fort Collins, CO. This position can be in-office, remote (in approved US states), or a hybrid of the two.

About the Role

We're looking for a Senior Product Manager to own and help shape several products across the Marketing360 platform.

This role will have a strong focus on the customer lifecycle, from generating a lead through paid advertising, to capturing and managing that lead in the CRM, to understanding which leads turn into good customers and using that information to improve future marketing.

The role also owns products and integrations across areas including CRM, Ads, Call Tracking, Forms, Email, Reputation (Reviews), Analytics, and AI-powered tools.

This is a hands-on product role. You'll work directly with engineering, design, operations, support, leadership, and customers to understand problems, determine what we should build, write requirements, work through technical constraints, and help get features into production.

What You'll Work On

A major focus of this role will be connecting the advertising and customer lifecycle more closely.

That includes questions like:

• How do we make it easier for businesses to generate leads through Google, Meta, Microsoft, and other advertising platforms?
• Once those leads enter Marketing360, how do we help businesses understand which ones are worth pursuing?
• How do we improve the process of managing leads and customers through the CRM?
• How do we use conversion and lead-quality data to tell advertising platforms which leads became valuable customers and help them find more people like them?
• How can AI make these workflows easier without adding unnecessary complexity?

You’ll also own and support several established products and third-party integrations. Some are built internally, while others rely heavily on vendors and APIs, so being comfortable working through technical and vendor constraints is important.

What You'll Do

• Own product direction and day-to-day product management across several Marketing360 applications.
• Work closely with engineering and design from early discovery through development and release.
• Turn business and customer problems into clear requirements and actionable development work.
• Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization.
• Work with advertising data and integrations across Google, Meta, Microsoft, and other providers.
• Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management.
• Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms. You don't need to be an engineer, but you should be comfortable understanding how systems exchange data and discussing technical tradeoffs with engineers.
• Define success metrics and use product and customer data to determine whether something actually improved the experience.
• Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements.
• Manage vendor-dependent products where we don't control every part of the experience.
• Help identify where AI and natural-language interfaces can simplify workflows or make existing Marketing360 data more useful.
• QA your work when needed and stay involved through release rather than handing requirements to engineering and walking away.

What We're Looking For

• 5+ years of product management experience, preferably in B2B or B2B2C SaaS.
• Experience owning complex products through discovery, development, launch, and iteration.
• Strong understanding ofdigital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising.
• Strong understanding of thelead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention.
• Experience working with CRM products or other systems that manage leads and customer data.
• Comfortable working directly with engineers and discussing APIs, integrations, data flows, and technical constraints.
• Experience using product data and customer feedback to make decisions and measure results.
• Strong written and verbal communication skills.
• Comfortable owning multiple related products and knowing when to go deep versus when to rely on subject‑matter experts.

Nice to Have

• Experience building products that send conversion or first-party customer data back to advertising platforms for optimization.
• Experience with marketing technology, advertising technology, or SMB SaaS.
• Experience with AI-powered products, LLMs, natural-language interfaces, prompt design, or AI evaluation.
• Experience with BigQuery, analytics platforms, or products built around large reporting datasets.
• Experience managing products built partially on third-party or white-labeled platforms.
• Familiarity with email marketing, social media management, reputation management, call tracking, or SEO products.

Benefits

• Employee Health Benefits: Healthcare coverage is available through UMR. Ancillary coverage options provided by Guardian for dental, vision, life, critical illness, long term disability, and hospital indemnity. Madwire also provides employer paid life and short term disability through Guardian. Eligibility to enter Madwire's plan is effective on your first day of employment.
• 401(k): Madwire offers a 401k plan through Nationwide. Eligibility to enter the plan is first of the month following 60 days of employment. Madwire will match 50% of employee contributions up to 6% effective after one year of employment.
• Paid Time Off: Madwire offers unlimited vacation, with eligibility beginning 90 days after employment. In addition to vacation, employees are eligible immediately upon hire for 5 paid sick days and 10 paid holidays per year.

Approved States*

We are currently hiring in the following states: AK, AZ, AR, CO,FL, GA, HI, IN, IA, KS, KY, LA, MD, MI, MN, MS, MO, MT, NE, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.

We Don’t Discriminate

Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.

Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.