Engagement Lead - Marketing AI

Accelerize 360, Inc.; Dallas (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

Accelerize 360, Inc. is seeking an Engagement Lead to own strategy, delivery quality, and commercial growth of client engagements in marketing automation and personalization.

You will deliver solutions across stacks including Salesforce Data Cloud and Marketing Cloud, acting as a hands-on advisor from discovery to implementation while mentoring peers and driving outcomes.

Qualifications

• 8+ years in marketing automation, martech or personalization strategy and delivery.
• Hands-on with major marketing automation and CDP platforms (Salesforce MC/Data Cloud, Adobe, Braze, HubSpot).
• Track record of leading client-facing engagements from strategy through implementation.
• Strong understanding of customer data strategy, segmentation and journey orchestration.

Responsibilities

• Lead delivery oversight across marketing automation, orchestration, and data strategy.
• Serve as senior client-facing advisor on marketing technology strategy.
• Collaborate with Sales and Strategy on GTM positioning, proposals and pricing.
• Stay current on martech landscape and identify new platforms for client value.
• Represent the organization in client escalations and executive meetings.

Skills

Marketing automation

Martech

Personalization

Customer data

Solution design

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Adobe Experience Platform

Braze

HubSpot

Job description

Accelerize 360 is an AI-enabled consulting and technology firm serving clients across Banking, Insurance, Retail, and Sports. We're looking for an Engagement Lead that owns the strategy, delivery quality, and commercial growth of how we help clients build smarter, more personalized customer engagement.

This is a hands-on client advisory role. You'll deliver marketing automation, personalization and intelligence solutions across a variety of technology stacks, including but not limited to Salesforce Data Cloud and Marketing Cloud.

II. About you

You've led marketing technology or personalization engagements before — you know what separates a campaign that technically works from one that actually moves a business outcome. You're comfortable being both the person in the room with a CMO discussing strategy and the person reviewing a journey orchestration build with an architect. You think in outcomes, not deliverables, and you're energized by building something from a strong foundation rather than inheriting a mature, fully-formed function.

You approach new technologies and platforms with a beginner's mindset — genuinely curious rather than defensive about what you already know, and quick to dig into a tool you haven't touched before if it's the right fit for a client's problem. That same curiosity extends to how you work with people: mentoring comes naturally to you, and you look for opportunities to help peers and team members grow rather than treating knowledge as something to guard.

You're analytical by instinct, working through ambiguous problems methodically rather than jumping to the first plausible answer. At the same time, you operate with a real sense of urgency — strong organizational habits and disciplined follow-up mean things don't stall on your desk. You build relationships easily in professional settings, and you look for ways to proactively strengthen the team's output, not just your own piece of it.

You're platform-literate but not platform-loyal — you pick the right stack for the client's problem rather than defaulting to what you know best. And you're comfortable with ambiguity: this practice is being built, and you'll have real influence over what it looks like a year from now.

III. Primary Responsibilities

• Lead delivery oversight across client engagements spanning marketing automation, campaign orchestration, personalization, and customer data strategy, across technology stacks including but not limited to Salesforce Data Cloud and Marketing Cloud
• Serve as a senior client-facing advisor on marketing technology strategy, from discovery through solution design
• Partner with Sales and Strategy on GTM positioning, proposal development, and pricing for marketing automation engagements
• Stay current on the marketing technology landscape and identify where new platforms, AI capabilities, or approaches create client value, collaborating with our Center of Innovation on productization opportunities
• Represent the organization in client escalations, executive presentations, and business development conversations

IV. Required Qualifications

• 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
• Hands-on experience with major marketing automation and CDP platforms (e.g., Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable tools such as Adobe Experience Platform, Braze, HubSpot)
• Track record of leading client-facing engagements from strategy through implementation
• Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
• Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar) a plus
• Excellent communication skills, with the ability to move fluidly between executive strategy conversations and technical delivery detail
• Salesforce certifications (Marketing Cloud, Data Cloud, or related) a plus, not required
• Ability to meet travel requirements, when applicable (potential for up to 20% travel)
• Able to work US Eastern Standard Time Hours

Will you now, or in the future, require sponsorship for employment visa status?*

Have you led client-facing engagements from strategy through implementation, or has your experience been primarily execution-focused?