Platform Product Marketing Lead — Growth & Adoption

Chainalysis; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Chainalysis is seeking a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and translate it into lifecycle campaigns that drive adoption, usage, and expansion across the customer base. You will work across Product, Sales, Customer Outcomes, Marketing & Communications, and GTM Solutions to ensure the narrative resonates with multiple audiences.

The role requires crafting compelling value stories, leading cross-functional programs, and turning market

Qualifications

• 8+ years in product, solutions, industry, or B2B enterprise marketing.
• Experience building propositions and go-to-market strategies.
• Strong storytelling and executive-level messaging abilities.

Responsibilities

• Define and evolve the Chainalysis platform story: why it’s different and how it delivers value.
• Build messaging that GTM teams can use consistently across channels.
• Own competitive positioning and guidance for deal teams.
• Lead lifecycle campaigns from onboarding to renewal in partnership with product, demand gen, and sales.
• Explain the commercial model in customer terms and align value with outcomes.

Skills

Product marketing

Lifecycle campaigns

Messaging

Cross-functional leadership

Job description

Chainalysis is seeking a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and translate it into lifecycle campaigns that drive adoption, usage, and expansion across the customer base. You will work across Product, Sales, Customer Outcomes, Marketing & Communications, and GTM Solutions to ensure the narrative resonates with multiple audiences.

The role requires crafting compelling value stories, leading cross-functional programs, and turning market