Senior Platform PM: AI-Driven Data & CRM Integrations

People.ai Inc.; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Bonus programs

Commissions

Benefits

Job summary

Backstory, headquartered in San Francisco, is seeking a Senior PM for Platform to accelerate execution across Matching, Activity Capture, and CRM Integration, and to grow into ownership of the full Platform domain over time. This is a high-impact role for a technically fluent PM who is equally comfortable diving into data quality problems and presenting roadmaps to enterprise CIOs.

Responsibilities include owning the roadmap for Matching and Activity Capture, leading CRM Integration across

Qualifications

• 6-10 years of product management experience, with at least 2 years in a senior or staff-level role.
• Deep familiarity with enterprise data systems: CRMs (Salesforce, Dynamics), data lakes and warehouses, event pipelines, API integration patterns, and data modeling.
• Demonstrated experience building platform-layer products - matching systems, data pipelines, integrations, admin configuration, or data quality tooling.
• Strong data analysis skills; comfortable working in technically complex, research-adjacent domains.
• Strong customer-facing skills - represented technical products to enterprise IT teams, data engineering leads, and executive buyers.
• Experience in a high-growth or early-stage B2B SaaS environment where strategic and organizational change is common.
• Bachelor’s degree; technical background (CS, Engineering, or equivalent) strongly preferred.
• Based in Canada

Responsibilities

• Own and drive the Matching and Activity Capture roadmap, improving data completeness and reliability.
• Lead CRM Integration roadmap execution, supporting Backstory's CRM diversification across Salesforce, Dynamics, and connectors.
• Grow into ownership of the Unified Data Platform delivery milestones and Admin Next initiative within 12-18 months.
• Represent platform capabilities in customer-facing settings - architecture reviews, IT/data team conversations, and roadmap presentations.
• Develop repeatable enablement messaging for CS and SE teams on platform differentiators, data quality, and integration mechanics.
• Instrument roadmap areas with clear success metrics and establish feedback loops with customers, CS, and TS.
• Bring AI tools and workflows into discovery, PRD development, data analysis, and enablement.

Skills

Data analysis

Customer-facing

Platform experience

B2B SaaS

CRM integrations

Cross-functional collaboration

Education

Bachelor's degree in CS/Engineering

Tools

Salesforce

Dynamics

APIs

Job description

Backstory, headquartered in San Francisco, is seeking a Senior PM for Platform to accelerate execution across Matching, Activity Capture, and CRM Integration, and to grow into ownership of the full Platform domain over time. This is a high-impact role for a technically fluent PM who is equally comfortable diving into data quality problems and presenting roadmaps to enterprise CIOs.

Responsibilities include owning the roadmap for Matching and Activity Capture, leading CRM Integration across