Senior Platform Engineer (MarTech)

Twin Health; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Unlimited PTO

Healthcare benefits

HSA/FSA plans

Parental leave

Job summary

Twin Health is seeking a Senior Platform Engineer - MarTech to strengthen shared marketing and communication platforms that support acquisition, enrollment, and customer engagement.

You will own platform integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors, build automation, landing pages, and APIs, and partner with Marketing, Enrollment, Acquisition, Product, and Data to turn business needs into reliable capabilities.

Qualifications

• Bachelor's degree in Computer Science, Engineering, or related STEM field.
• 3+ years of MarTech engineering, platform integrations, or similar ownership of production platforms.
• Experience with Braze, Hightouch, or journey orchestration platforms.
• Strong SQL and data modeling capabilities.
• Full-stack development with HTML/CSS/JS and backend services; APIs.
• Experience with Salesforce, Snowflake, mail integrations, Twilio, Zoom, Firebase, AWS SNS, and email delivery.

Responsibilities

• Own configuration, day-to-day support, and improvements of Braze, Hightouch, and related MarTech platforms.
• Build and maintain landing pages, APIs, webhooks, and automation as needs evolve.
• Collaborate with Marketing, Enrollment, Acquisition, Product, and Data to translate business needs into technical capabilities.
• Improve dashboards and alerts; monitor reliability and data integrity.
• Implement website tracking via Google Tag Manager with consent mode and privacy considerations.
• Manage intake/prioritization with engineering leadership and stakeholders.

Skills

SQL

JavaScript

Python

REST APIs

Webhooks

Authentication

Git

CI/CD

Cloud deployments

Monitoring/Dashboards

Salesforce

Snowflake

Twilio

Zoom APIs

Firebase Cloud Messaging

AWS SNS

Email delivery infrastructure

Google Tag Manager

Education

Bachelor's degree in Computer Science, Engineering, or related STEM field

Tools

Braze

Hightouch

Google Tag Manager

Salesforce

Snowflake

Twilio

Zoom APIs

Firebase Cloud Messaging

AWS SNS

Email delivery infrastructure

Job description

• We’re seeking a Senior Platform Engineer - MarTech to strengthen the shared marketing and communication platforms that support acquisition, enrollment, and customer engagement
• You will improve how teams launch campaigns, activate customer data, and operate reliable communication workflows
• You will collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to turn business needs into reliable platform capabilities
• As the team’s scope grows, you will also contribute programming skills to landing pages, automation, and additional communication integrations
• Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business
• Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates
• Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and elevate competing priorities to engineering leadership
• Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment
• Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data
• Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams
• Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning
• Troubleshoot platform and delivery issues, coordinate with Braze, Hightouch, and vendors such as RRD Printhouse, and resolve root causes
• Develop and support landing pages, APIs, webhooks, and automation as needs evolve; extend communication integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services or mail servers
• Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices across platform configuration and code changes
• Implement and govern website tracking via Google Tag Manager, including server-side tagging, consent-mode integration and conversion APIs, so measurement respects user privacy preferences and healthcare data restrictions
• Other duties as assigned

Benefits

• 401(k) for retirement
• Unlimited PTO
• High-quality medical, dental, and vision coverage
• HSA/FSA plans, life insurance, and disability
• Support from licensed financial wellness advocates
• Paid parental leave for birth/adoption (16 weeks of 100% paid leave for the primary caregiver and 8 weeks for the secondary)
• Access to benefits supporting overall well-being (eg. pet insurance, gym discounts)
• Stipend program (100% personalized and inclusive)

Hands-on expertise with customer engagement and journey orchestration platforms (we use Braze) and composable CDP / reverse-ETL tools (we use Hightouch) is central to this roleProficiency in SQL and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systemsBachelor’s degree in Computer Science, Engineering, or related STEM fieldFull-stack development experience with HTML, CSS, JavaScript, backend services, and APIs is preferredWorking programming skills in Python/Java, JavaScript/TypeScript, or a comparable language for automation and integrations, with experience troubleshooting REST APIs, webhooks, and authenticationThis remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this timeHave built and operated multi-step customer journeys in a journey orchestration platform (e.g., Braze, Iterable, Customer.io, SFMC), including segmentation, event-triggered logic and Liquid or similar templating3+ years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations, with ownership of production platforms and stakeholder deliveryStrong communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data; ability to translate business requests into clear technical requirements and manage expectationsExperience with Salesforce, Snowflake, mail vendor integrations, or communication technologies such as Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, and email delivery infrastructureHands-on experience implementing and maintaining website tracking through a tag management system (e.g., Google Tag Manager, Adobe Tags), including data layer design, tag and trigger configuration, and integration with a consent management platformExperience with Git, automated testing, CI/CD, cloud deployments, and platform monitoring or analytics dashboardsExperience with email deliverability, consent management, or healthcare technology and sensitive customer informationPrior experience working on AI-native products or internal developer platforms is a plusExperience working in fast-paced, high-growth startup environments