Email Marketing Operations Manager

Havenly Brands; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Havenly Brands is seeking a lifecycle marketing operations leader to own Braze-based lifecycle programs across seven brands, from migrations to net-new implementations. You will translate business asks into engineering specs, set clear SOPs and QA, ensure clean data in Snowflake, and drive AI-enabled automation that improves speed, accuracy and ROI for email, SMS, and onsite campaigns.

Lead offshore associates, manage vendor integrations, and partner with Growth, Product, Data and Engineering to

Qualifications

• 5+ years in marketing operations, CRM operations, or lifecycle technology, with hands-on platform experience.
• Experience leading ESP or CDP migrations or net-new platform implementations end to end.
• Ability to translate business asks into engineering specs and clear acceptance criteria.
• Ability to write and maintain technical requirements and SOPs for QA and deployment.
• Experience with identity resolution and data pipelines in modern data stacks.

Responsibilities

• Own Braze and the broader lifecycle stack across seven brands, including migration strategy and new implementations.
• Design, implement, and optimize automated journeys for acquisition, retention, and health across channels.
• Manage two offshore associates and vendor integrations for maximum ROI.
• Own and improve operational workflows in Asana with campaign handoffs and status tracking.
• Ensure clean, timely data with Data, Product, and Engineering to drive customer experience.

Skills

Braze

Lifecycle operations

Marketing data

Snowflake

APIs & integrations

AI in marketing

Offshore teams

Tools

Braze

Snowflake

APIs

Job description

• What You’ll Own;
• Braze and the broader lifecycle marketing technology stack across all seven brands, spanning email, SMS, push, and onsite acquisition
• Lifecycle platform architecture and migration strategy: primary technical owner and project manager for migrations, net-new implementations, and major lifecycle technology initiatives
• Identity resolution, event-level data integrity, and cross-brand lifecycle systems, as the primary lifecycle technical lead
• Automated journeys for acquisition, retention, and long-term program health, built and maintained in line with marketing goals
• Management of two offshore associates
• Vendor relationships and technology integrations, managed for maximum ROI
• The lifecycle team’s operational workflow in Asana: automations for campaign handoffs, assignments, status transitions, and recurring batch-and-blast processes
• The existing lifecycle automation codebase, workflows, and scheduled jobs
• Day-to-day project management for lifecycle campaign execution across Lifecycle, Creative/Design, and other stakeholders
• What You’ll Drive;
• Scalable, efficient lifecycle operations: design, implement, and optimize the processes and technology that support growth and retention
• Engineering-ready requirements and acceptance criteria, translated from business impact, as lifecycle technical PM across Growth, Product, Data, and Engineering
• Clean, timely data in partnership with Data, Product, and Engineering to drive the best customer experience and results
• Technical test design and setup that produces clean, actionable results
• Reporting on campaign performance, uptime, and output that informs strategic decisions
• Expansion of AI-enabled automation across the campaign workflow: briefing, campaign construction, QA, reporting, and anomaly detection
• Portfolio-wide scaling of automated briefing and campaign-build workflows that aren’t yet deployed across all brands and campaign types
• Reusable automation patterns that connect lifecycle requirements, brand rules, campaign configuration, platform APIs, data sources, QA, and reporting
• A prioritized pipeline of repetitive or error-prone processes to automate next, ranked by effort, risk, scalability, and business impact
• Human review and controls around AI-enabled workflows, so automation never compromises campaign accuracy, brand standards, data integrity, or QA

Are energized by multi-brand complexity: seven brands, seven customer relationships, one stack

Have led at least one ESP or CDP migration or net-new platform implementation end to end

Translate business asks into specs engineers can build without a second meeting

Write clear technical requirements and acceptance criteria for engineering teams

Set their teams up with clear SOPs and QA so they’re never the bottleneck on a send

Understand identity resolution and event data pipelines, and are comfortable in Snowflake or similar

Bring a DTC e-commerce background (preferred), with multi-brand experience a plus

Own their systems: when something breaks, they find out before a stakeholder does

Have 5+ years in marketing operations, CRM operations, or lifecycle technology, mostly hands-on in the platform

Believe AI is changing this job fast and already use it, and build with it, to move faster and think better

Know email and SMS deliverability and compliance (CAN-SPAM, TCPA, CCPA)

Are self-starters who thrive in a lean, high-ownership environment

Have deep Braze expertise: Canvas, segmentation, Liquid, custom events and attributes, and the data model underneath them

Have managed direct reports (offshore or nearshore teams a plus)Write and maintain code that runs in production (scripts, API integrations, scheduled jobs) and can explain it to people who don’t code