Senior Pharma Marketing Manager - HCP & Digital Brand Strategy

Fidia Pharma Usa Inc.; New Jersey; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Training & coaching

Pension fund

Health fund

Canteen

Staff discounts

Flu vaccination

Job summary

Fidia Pharma Usa Inc. is seeking a Marketing Manager to lead the development and execution of comprehensive brand marketing strategies across traditional and omnichannel channels in the U.S.

You will drive multi-channel campaigns, manage a marketing team, and align with Sales, Medical, Regulatory, and Analytics to accelerate portfolio growth. The role requires 10+ years in marketing within pharma or medical devices, strong go-to-market and product launch expertise, and a data-driven approach to

Qualifications

• Bachelor's in Science or BA required; MBA preferred.
• 10+ years of progressive marketing experience in pharma or medical devices.
• Experience leading multiple brands and managing a marketing team.
• Go-to-market strategy, new product planning and launches; market analysis to inform decisions.

Responsibilities

• Lead development and execution of brand marketing strategies.
• Plan and manage annual strategic and tactical brand plans with budget requirements.
• Create, develop and implement HCP promotional materials for field sales.
• Oversee agencies and measure performance with clear metrics.
• Develop and execute digital media strategy to reach HCPs and patients.
• Collaborate with Analytics to track and exceed KPIs.

Skills

Brand marketing strategy

Digital media strategy

HCP/DTC strategy

Team leadership

Budget management

Cross-functional collaboration

Market analysis

Education

Bachelor's in Science or BA

MBA or advanced degree preferred

Job description

Fidia Pharma Usa Inc. is seeking a Marketing Manager to lead the development and execution of comprehensive brand marketing strategies across traditional and omnichannel channels in the U.S.

You will drive multi-channel campaigns, manage a marketing team, and align with Sales, Medical, Regulatory, and Analytics to accelerate portfolio growth. The role requires 10+ years in marketing within pharma or medical devices, strong go-to-market and product launch expertise, and a data-driven approach to