Senior Pharma Marketing Manager

Fidia Pharma GmbH; New Jersey; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Training programs and coaching

Pension fund with company integration

Health fund

Staff discounts

Canteen

Flu vaccination program

Job summary

Fidia Pharma GmbH in the United States seeks a Marketing Manager to lead brand strategy across traditional and omnichannel channels. You will shape the company image, drive HCP and consumer campaigns, and build strategic collaborations with Sales, Medical Affairs, and Regulatory teams.

You will manage a marketing team, develop annual brand plans with clear metrics, and oversee budgets and external agencies to accelerate growth of the Fidia portfolio. MBA preferred.

Qualifications

• Bachelor’s in Science or BA required.
• 10+ years of progressive marketing experience.
• 2+ years in medical device, surgical or pharmaceutical industry.
• Experience working on multiple brands.
• Managed a marketing team.
• Go to market strategy for new products.
• New product planning and launches.
• Market analysis to inform strategic decisions.
• Communicate with sales teams.
• Collaborate with sales, market access, medical affairs, regulatory and commercial operations.
• HCP and Direct to Consumer strategy experience.

Responsibilities

• Leads development and execution of brand marketing strategies.
• Leads strategic and operational planning with budget requirements.
• Creates and implements HCP promotional materials for field sales.
• Manages advertising agencies and key partner performance.
• Ensures marketing materials comply with guidelines.
• Develops digital media strategy for education of HCPs and patients.
• Identifies opportunities to increase market share.

Skills

Marketing leadership

Brand management

Go-to-market strategy

New product launches

Market analysis

Team management

Sales collaboration

HCP & DTC strategy

Customer insights

Pharma/medical device experience

Education

Bachelor’s in Science or BA

MBA or advanced degree preferred

Job description

Fidia Pharma GmbH in the United States seeks a Marketing Manager to lead brand strategy across traditional and omnichannel channels. You will shape the company image, drive HCP and consumer campaigns, and build strategic collaborations with Sales, Medical Affairs, and Regulatory teams.

You will manage a marketing team, develop annual brand plans with clear metrics, and oversee budgets and external agencies to accelerate growth of the Fidia portfolio. MBA preferred.