Senior Pharma Digital Marketing Lead (HCP/Patient)

Neurelis Inc; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Neurelis Inc. in San Diego seeks a Senior Manager of Digital Marketing to drive customer-centric, integrated campaigns for HCPs, patients, and care partners, supporting VALTOCO and the brand's adoption continuum.

You will partner with marketing, analytics, IT, and legal teams to translate strategy into sequenced, compliant digital programs, monitor KPIs, and optimize channels to advance business goals.

Qualifications

• Bachelor's degree in marketing or life sciences or related field required.
• 8-12 years of digital marketing experience in the pharmaceutical industry.
• Strong strategic and analytical skills for all stages of digital planning and optimization.
• Digital expertise and experience evaluating evolving technologies.

Responsibilities

• Serve as the day-to-day digital marketing SME supporting brand strategy through HCP, patient and care-partner channels in support of VALTOCO.
• Coordinate with cross-functional teams to integrate customer behaviors, insights, and segmentation into interactions and tactical recommendations.
• Translate brand strategy into personalized, integrated campaigns with compliant MLR review and channel delivery plans.
• Evaluate third-party media partners and optimize campaigns using industry best practices.
• Define KPIs, monitor program performance, and translate results into optimization recommendations.
• Partner with IT and operations to improve digital campaign systems and workflows.

Skills

Digital marketing

Pharmaceutical industry

Leadership

Strategic planning

Communication

Education

Bachelor's degree in marketing or life sciences

Tools

Google Analytics

Job description

Neurelis Inc. in San Diego seeks a Senior Manager of Digital Marketing to drive customer-centric, integrated campaigns for HCPs, patients, and care partners, supporting VALTOCO and the brand's adoption continuum.

You will partner with marketing, analytics, IT, and legal teams to translate strategy into sequenced, compliant digital programs, monitor KPIs, and optimize channels to advance business goals.