Senior Personalization Analyst

HD Supply Canada, Inc; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

HD Supply Canada, Inc in Atlanta is seeking a Senior Personalization Analyst to lead the design and execution of advanced personalization strategies. This role aims to enhance customer engagement and conversion rates through data-driven insights and testing.

Candidates must possess at least 5 years of eCommerce operations experience and a Bachelor's degree in a related field. The position offers an opportunity to work in a dynamic environment with a focus on innovation and customer experience.

Qualifications

• 5+ years of experience in eCommerce operations, digital performance analysis, or related domains.
• Proven experience designing and executing complex personalization strategies.
• Experience in conducting performance analysis utilizing cohort tracking.

Responsibilities

• Leads site personalization strategies and roadmaps.
• Owns the execution of complex, multi-stage personalization initiatives.
• Conducts performance analysis to synthesize insights into recommendations.
• Partners cross-functionally to influence UX, Merchandising, and Marketing.
• Mentors junior analysts on best practices.

Skills

Data-driven personalization strategies

eCommerce operations

A/B testing

Multi-stage testing

Education

Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems

Tools

Optimizely

Job description

## Senior Personalization AnalystApplylocations: Atlanta-GA-UStime type: Full timeposted on: Posted Todayjob requisition id: R26003493**Preferred Qualifications*** Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field.* 5+ years of experience in eCommerce operations, digital performance analysis, or related domains.* Proven experience designing and executing complex, multi-touchpoint personalization strategies and multi-stage testing roadmaps that drive measurable incremental lift.**Job Summary**Leads the design and execution of advanced, data‐driven personalization strategies to increase customer engagement and conversion and drive measurable business impact. Acts as a subject matter expert, translating complex customer insights into scalable testing and personalization programs while influencing cross-functional partners, including Site Execution, Search Operations, UX, Analytics, and Category & Site Merchandising teams.**Major Tasks, Responsibilities, and Key Accountabilities*** Leads site personalization strategies and roadmaps by defining advanced targeting rules for distinct audience segments.* Owns the end-to-end execution of complex, multi-stage, and triggered personalization initiatives within the Optimizely platform.* Conducts deep performance analysis utilizing cohort tracking, attribution, and incremental lift measurement to synthesize insights into executive-ready recommendations.* Designs advanced A/B and multivariate testing strategies that incorporate strict statistical rigor, hypothesis development, and prioritization frameworks.* Partners cross-functionally to influence UX, Merchandising, and Marketing roadmaps while acting as a thought leader and key escalation point.* Mentors junior analysts and promotes enterprise-wide best practices in experimentation and personalization frameworks.* Translates emerging industry trends and new personalization technologies into actionable strategies that elevate the end-to-end customer journey.**Nature and Scope*** Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.* Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.* May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.**Work Environment*** Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.* Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.* Typically requires overnight travel less than 10% of the time.**Education and Experience*** Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.**Our Goals for Diversity, Equity, and Inclusion**We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.**Equal Employment Opportunity**HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.### About UsAt HD Supply, we believe that our core purpose is to improve our associates’ lives and equip them with the tools needed to provide exceptional customer experiences every day. As one of the largest industrial distributors in North America, we enable our customers’ success by consistently delivering what they need, where and when they need it.HD SUPPLY has more than 80 years of experience supporting our customers with leadership positions in the maintenance, repair and operations (MRO). With 44 distribution centers spread across 25 states and two Canadian provinces, HD Supply provides an expansive offering of approximately 200,000 SKUs featuring high-quality, name-brand and proprietary products – all at competitive prices.Combine this with our industry-leading, value-add services – including localized jobsite delivery, will-call and direct-ship options, diversified logistics and innovative solutions – and you can see why our more than 300,000 customers continue to trust HD Supply as their first choice supplier for getting the job done.