Senior Performance PR & Influencer Marketing Lead

Martech Record, LLC; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

401k with company contribution

Beautiful Denver office with commuter/

Commuter benefits

Career progression

Job summary

MarketOnce, based in Denver, Colorado, is hiring a Performance PR & Influencer Marketing Manager for a full-time role. You will lead a performance-driven PR strategy rooted in editorial relationships and influencer partnerships to connect earned visibility with brand outcomes.

The position requires 5-7+ years in earned PR or media relations within lifestyle or culture-driven sectors, with responsibility for strategy, client leadership, and reporting.

Qualifications

• 5-7+ years of earned PR or media relations experience within lifestyle, consumer, commerce, or culture-driven categories

Responsibilities

• Serve as the primary account lead — building strong relationships with clients and leading strategic discussions
• Own the strategy and performance direction for assigned accounts with clear recommendations that ladder back to client goals
• Lead recurring client calls, manage communication cadence, and proactively provide solutions, angles, and coverage opportunities
• Evaluate content performance and coverage impact to inform next steps, optimizations, and client-facing insights
• Partner with the PR Coordinator to review reporting, maintain deadlines, and ensure deliverables are completed accurately and on time
• Lead earned editorial strategy across launches, seasonal campaigns, gifting moments, and ongoing storytelling
• Pitch top-tier lifestyle, commerce, culture, and niche outlets, identifying high-value opportunities beyond mass sends
• Maintain and grow editor and writer relationships — or pursue them proactively through thoughtful outreach and tailored pitching
• Craft compelling brand narratives, creative hooks, and timely pitch angles tied to trends, seasonality, and cultural moments
• Oversee media list building, pitching support, and tracking tasks with Coordinator while owning strategic outcomes
• Monitor competitor coverage, emerging content formats, and marketplace shifts to guide client recommendations
• Conceptualize, plan, and manage influencer partnerships — from sourcing creators to handling outreach, negotiation deliverables, and approvals
• Build and maintain influencer pipelines that align with launches, seasonal pushes, and always-on social storytelling
• Manage gifting and seeding programs, track resulting content, and maintain communication with creators
• Partner with internal teams when amplification, cross-channel usage, or paid support opportunities arise
• Identify creator trends, platform behaviors, and engagement patterns to keep programs innovative and relevant
• Track and own reporting deadlines end-to-end, ensuring summaries, recaps, and deliverables are delivered accurately, clearly, and on schedule

Job description

MarketOnce, based in Denver, Colorado, is hiring a Performance PR & Influencer Marketing Manager for a full-time role. You will lead a performance-driven PR strategy rooted in editorial relationships and influencer partnerships to connect earned visibility with brand outcomes.

The position requires 5-7+ years in earned PR or media relations within lifestyle or culture-driven sectors, with responsibility for strategy, client leadership, and reporting.