Senior Performance Media Planning & Activation Lead

Unfold Agency, Inc.; Los Angeles (CA); Hybrid; USD 130,000 - 180,000; Full time

Job summary

UNFOLD in Los Angeles is seeking a Supervisor, Performance Media Planning & Activation to helm full-funnel paid media strategy across Meta, Google, TikTok, and more. The role is hybrid and reports to the Associate Media Director / VP, Media & Activation.

You will lead planning, activation, optimization, and measurement, guide audience strategies, and partner with analytics to optimize CAC, ROAS, and LTV while mentoring junior teammates.

Qualifications

• 5–7+ years of hands-on paid media experience, focusing on performance marketing.
• Experience managing mobile app acquisition and web conversion campaigns.
• Strong proficiency with Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Ability to translate data into actionable recommendations for clients.
• Experience mentoring junior team members.

Responsibilities

• Develop and execute full-funnel paid media strategies across awareness, acquisition, activation, conversion, retention, and re-engagement.
• Lead planning, campaign setup, activation, and optimization across Meta, TikTok, Google Ads, YouTube, and other relevant paid media platforms.
• Manage mobile app acquisition and web conversion campaigns, optimizing toward registrations, installs, first purchases, subscriptions, transactions, and revenue.
• Build media plans, budgets, forecasts, audience strategies, and testing roadmaps aligned with client objectives and business KPIs.
• Collaborate with analytics to connect paid media performance with customer behavior, transaction data, and revenue.

Skills

Paid media management

Performance marketing

Campaign optimization

Analytics & reporting

Client communication

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4

GTM

Job description

UNFOLD in Los Angeles is seeking a Supervisor, Performance Media Planning & Activation to helm full-funnel paid media strategy across Meta, Google, TikTok, and more. The role is hybrid and reports to the Associate Media Director / VP, Media & Activation.

You will lead planning, activation, optimization, and measurement, guide audience strategies, and partner with analytics to optimize CAC, ROAS, and LTV while mentoring junior teammates.