Senior Performance Marketing Manager - Remote Pipeline

Tapcheck; Plano (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Flexible PTO

Paid holidays

Job summary

Tapcheck is seeking a Sr. Performance Marketing Manager to own the inbound paid program end to end, with Google Ads and Microsoft Ads as the primary engine and LinkedIn and CRO as secondary focuses.

In this senior IC role, you will report to the Sr. Director of Growth Marketing and be measured on pipeline and efficiency, not just top-of-funnel volume. This position offers both remote and hybrid options with in-office Tuesdays–Thursdays for Plano-area staff.

Qualifications

• 7+ years managing Google Ads and Microsoft Ads in a performance-driven environment.
• Track record of optimizing for lead quality and pipeline outcomes, not just volume.
• Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management.
• Strong proficiency in website CRO with iterative testing on landing pages and forms.
• Experience with LinkedIn Ads including audience strategy, bidding, and InMail.
• Experience with analytics and tracking tools (GA4, GTM) and CRM integrations (Salesforce/HubSpot).
• Built Salesforce reports and dashboards; connected channel performance to Lead/MQL/Opportunity outcomes.

Responsibilities

• Own the inbound paid program from strategy through hands-on execution with Google Ads and Microsoft Ads as primary drivers of qualified pipeline.
• Drive a pipeline and efficiency mandate to achieve Sales-accepted demos and Opportunities at improving cost per Opp.
• Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores and lead quality.
• Optimize LinkedIn as a secondary channel and tighten targeting to ICP; test tactics further down the funnel.
• Own website conversion rate optimization for inbound paths with iterative tests across pages, forms, and offers.
• Ensure accurate tracking, attribution, and reporting across paid channels (GA4, GTM, Salesforce/HubSpot).
• Deliver bi-weekly performance reporting with insights and next-step recommendations.
• Partner with Demand Gen and RevOps to tie spend to pipeline and revenue; launch higher-intent channels.

Skills

Google Ads

Microsoft Ads

LinkedIn Ads

Campaign analysis

Keyword research

Bid strategy

Budget management

Landing page CRO

InMail campaigns

Salesforce integration

Tools

Google Analytics 4

Google Tag Manager

CRM (Salesforce/HubSpot)

Job description

Tapcheck is seeking a Sr. Performance Marketing Manager to own the inbound paid program end to end, with Google Ads and Microsoft Ads as the primary engine and LinkedIn and CRO as secondary focuses.

In this senior IC role, you will report to the Sr. Director of Growth Marketing and be measured on pipeline and efficiency, not just top-of-funnel volume. This position offers both remote and hybrid options with in-office Tuesdays–Thursdays for Plano-area staff.