Senior Performance Marketing Lead - Remote, Multi-Channel

Spectraforce Technologies, Inc.; Menlo Park (CA); Remote; USD 110,000 - 170,000; Full time

Job summary

Spectraforce Technologies, Inc. is seeking a Senior Performance Marketing Specialist to own multi-channel paid acquisition across search, social, and programmatic channels. You will manage QA processes, collaborate with agencies, and drive campaigns for multiple clients with rigorous measurement and reporting.

The role emphasizes SEM expertise, cross-channel budgeting, and proactive communication with stakeholders to optimize CPA, ROAS, and growth metrics.

Qualifications

• 5–8 years of performance marketing experience.
• Deep expertise in SEM/paid search, particularly Google Ads, Microsoft Ads, SA360.
• Agency background with experience managing multiple accounts/clients simultaneously.
• Exceptional attention to detail and a strong quality-assurance mindset.
• Proven experience managing and QAing agency partners.
• Experience managing substantial paid media budgets with measurable performance outcomes.
• Strong proactive communication and stakeholder management skills.
• Experience with attribution modeling and testing (A/B and multivariate).
• Undergraduate degree required.

Responsibilities

• Own paid search strategy across Google Ads, Microsoft Ads, SA360 and other SEM platforms.
• Define keyword architecture, match-type strategies, bidding frameworks, and budget allocation.
• Own paid social strategy across platforms such as Meta, Reddit, X, TikTok.
• Develop and manage experimentation roadmaps covering ad copy, bidding strategies, audience segmentation, and landing pages.
• Ensure test designs are rigorous and learnings are documented and implemented.
• Manage significant monthly paid media budgets with CPA, ROAS, LTV/CAC, payback periods, and growth.
• Build and maintain reporting dashboards and performance frameworks.
• Provide proactive performance updates, insights, and risk flags to stakeholders.
• Translate complex campaign data into clear, actionable recommendations for leadership, product marketing, and growth teams.
• Oversee programmatic campaigns (The Trade Desk, DV360) and direct media buys across newsletters and niche sites.

Skills

Performance marketing

QA mindset

Agency account management

Analytical thinking

Stakeholder management

Proactive communication

Education

Undergraduate degree

Tools

Google Analytics

Looker

Tableau

SA360

Google Ads

Microsoft Ads

The Trade Desk

DV360

Job description

Spectraforce Technologies, Inc. is seeking a Senior Performance Marketing Specialist to own multi-channel paid acquisition across search, social, and programmatic channels. You will manage QA processes, collaborate with agencies, and drive campaigns for multiple clients with rigorous measurement and reporting.

The role emphasizes SEM expertise, cross-channel budgeting, and proactive communication with stakeholders to optimize CPA, ROAS, and growth metrics.