Senior Performance Marketing Lead — Remote

Learneo; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Medical coverage

Life and accidental insurance

Vacation and leaves

Educational reimbursements

Maternity and parental leave

Hybrid & remote model

On-site & remote events

Tech & WFH stipends

Employee referral program

Premium access to Quillbot

Job summary

Learneo in the United States is seeking a hands-on Senior Performance Marketing Specialist to execute and optimize paid campaigns across global markets, with ownership of day-to-day performance and measurement. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and attribution, driving CAC, ROAS, and LTV improvements.

This senior IC role requires fluency in multi-channel platforms and strong analytical judgment, with experience across

Qualifications

• Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
• Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
• Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
• Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
• Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
• Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
• Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
• Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
• Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
• Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
• Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
• Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

Skills

Performance marketing

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Analytics

Attribution

Budget management

Cross-functional

Multinational markets

Tools

GA4

Looker

Job description

Learneo in the United States is seeking a hands-on Senior Performance Marketing Specialist to execute and optimize paid campaigns across global markets, with ownership of day-to-day performance and measurement. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and attribution, driving CAC, ROAS, and LTV improvements.

This senior IC role requires fluency in multi-channel platforms and strong analytical judgment, with experience across