Senior Performance Marketing Analyst

Grow Therapy; New York (NY); On-site; USD 114,000 - 133,000; Full time

Job summary

Grow Therapy in New York, NY is seeking a Senior Paid Social Manager to lead and optimize campaigns across Meta, TikTok, YouTube and emerging channels. You will drive creative testing, forecasting, attribution and incrementality studies while stewarding budgets and vendor relationships.

This role partners with acquisition squads to translate data into growth decisions, oversee cross-functional initiatives, and expand the funnel through creator and affiliate partnerships.

Qualifications

• Experience managing paid social campaigns across major platforms (Meta, TikTok, YouTube).
• Ability to translate campaign data into growth decisions and manage budgets.
• Experience with forecasting, attribution, and incrementality testing.

Responsibilities

• Lead and optimize paid social campaigns across Meta, TikTok, YouTube and emerging channels.
• Drive creative testing, performance analysis, forecasting, attribution and incrementality studies.
• Oversee budgets, vendors, and cross-functional initiatives across the acquisition funnel.

Skills

Paid social campaigns

Budget management

Performance analysis

Forecasting & attribution

Job description

$114K–$133K/yr Market Rate Full-time On-site 1d ago

Manage and optimize paid social campaigns across Meta, TikTok, YouTube, and emerging channels. Lead creative testing, performance analysis, forecasting, attribution, incrementality testing, and creator or affiliate partnerships. Translate campaign data into growth decisions while managing budgets, vendors, and cross-functional initiatives across the acquisition funnel.

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