Senior Performance Creative Designer for Crypto Growth

kraken.com; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Kraken is seeking a Senior Performance Creative to own paid static and video across Kraken Consumer and Krak. You will ideate, produce and ship multi-market assets, using AI as a core production method while maintaining brand and performance standards.

You’ll lead craft, work with AI-enabled processes, and partner with product marketing, compliance and regional teams to ensure fast-turnaround campaigns that still respect regulatory requirements.

Qualifications

• Portfolio showing paid static, video cuts, AI-generated work with tooling notes.
• Layout and composition hold up at multi-language thumbnail sizes.
• Platform-native instincts for Meta, TikTok and YouTube with cross-format builds.
• Real video production skills from concept to final cut and sound design.
• Fluency in gen AI video and image tooling with shipped work.

Responsibilities

• Own paid static for Kraken Consumer across launches, campaigns and always-on activity.
• Build assets for Meta, TikTok, YouTube, LinkedIn, Reddit and X with platform specs.
• Concept and cut performance video sets from 9:16 to 1:1 and 4:5.
• Produce AI-generated and AI-assisted visuals; decide when AI is appropriate.
• Lead briefs with strong creative concepts and scale localization across markets.
• Test design collaboration with Performance Marketing and interpret results.
• Partner with Product Marketing, compliance and regional teams for approvals.
• Maintain high craft standards and well-organized files for reuse.

Skills

Performance creative

Video production

Gen AI tools

Storytelling

A/B testing

Tools

Figma

Adobe CC

After Effects

Premiere

Photoshop

Job description

Kraken is seeking a Senior Performance Creative to own paid static and video across Kraken Consumer and Krak. You will ideate, produce and ship multi-market assets, using AI as a core production method while maintaining brand and performance standards.

You’ll lead craft, work with AI-enabled processes, and partner with product marketing, compliance and regional teams to ensure fast-turnaround campaigns that still respect regulatory requirements.