Senior Performance Creative Designer for Crypto Campaigns

Electric Capital; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Kraken is seeking a Senior Performance Creative to own paid static across launches and campaigns, and to produce performance video and AI-driven imagery for Kraken Consumer. You will work with a Creative Lead and leverage AI-enabled processes to drive results across multiple markets.

The role requires strong craft, automation leadership, and deep knowledge of platform-native formats, testing, and regulatory considerations.

Qualifications

• 5+ years in high-volume performance creative teams in fintech or crypto.
• Portfolio with paid static work and videos, plus AI-generated pieces.
• Strong platform-native instincts across Meta, TikTok, YouTube.

Responsibilities

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X with platform-specific specs.
• Create performance video assets (9:16, 1:1, 4:5) and AI-generated imagery.
• Lead briefs with strong, culturally relevant concepts.
• Localize/scale across markets and languages with regulatory compliance.

Skills

Performance creative

Video production

AI tooling

Copywriting

Figma

Adobe CC

Tools

After Effects

Premiere Pro

Photoshop

Gen AI tools

Job description

Kraken is seeking a Senior Performance Creative to own paid static across launches and campaigns, and to produce performance video and AI-driven imagery for Kraken Consumer. You will work with a Creative Lead and leverage AI-enabled processes to drive results across multiple markets.

The role requires strong craft, automation leadership, and deep knowledge of platform-native formats, testing, and regulatory considerations.