Senior Copywriter, Performance Marketing (Remote)

Content Creators; United States; Remote; USD 127,000 - 223,000; Full time

Benefits offered by this job

Health insurance

Job summary

Ethos, a Nasdaq-listed life insurance technology company, is seeking a senior writer to craft compelling direct response copy for Direct Mail and paid social. You’ll blend journalistic storytelling with performance marketing to earn attention and responses.

You’ll develop angles, write headlines, and collaborate with designers, compliance, and performance teams, using AI to ideate at scale while preserving persuasive clarity for a regulated industry.

Qualifications

• 8+ years of experience writing direct response or performance copy.

Responsibilities

• Write Direct Mail copy: envelopes, letters, postcards, self-mailers from brief to delivery.

Skills

8+ years experience

Journalist mindset

Direct response principles

Testing & metrics

Audience targeting intuition

55+ audience writing

Concise copy

Regulated industry writing

AI writing tools

High-volume concepting

Collaborative & fast-moving

Job description

Ethos, a Nasdaq-listed life insurance technology company, is seeking a senior writer to craft compelling direct response copy for Direct Mail and paid social. You’ll blend journalistic storytelling with performance marketing to earn attention and responses.

You’ll develop angles, write headlines, and collaborate with designers, compliance, and performance teams, using AI to ideate at scale while preserving persuasive clarity for a regulated industry.