Senior Partnerships Associate

Charles Tyrwhitt Inc; New York (NY); On-site; USD 90,000 - 95,000; Full time

Job summary

Charles Tyrwhitt Inc in New York is seeking a proactive Senior Partnerships Associate to support the development and execution of U.S. sports partnerships and ambassador programs.

You will manage partner relationships and activations to strengthen brand awareness and customer engagement. In this role you will coordinate with the Senior Manager, Global Sports & Ambassador Partnerships, oversee campaigns with partners like the New York Yankees and New York Islanders, and ensure timely delivery of

Qualifications

• 4+ years in partnerships, brand marketing, and campaigns.
• Experience with sports partnerships, ambassadors, sponsorship activations.
• Strong project management across multiple partnerships and deadlines.
• Experience coordinating with agencies and talent reps.
• Analytical mindset with ability to derive insights from performance data.
• Attention to detail and ability to manage campaign assets and approvals.

Responsibilities

• Oversee day-to-day US sports partnerships and ambassador programs.
• Lead relationships with partners and their representatives.
• Identify and evaluate new sports and media partnership opportunities.
• Brief campaigns and ensure alignment with brand objectives.
• Develop briefs for partnership assets and manage approvals.
• Monitor performance and provide reporting and insights.
• Collaborate with Web, Retail, Social and Email teams for integrated campaigns.
• Assist Head of US Offline & Partnerships with store openings and events.
• Support influencer gifting initiatives and activations.
• Contribute to ad hoc projects as needed.

Skills

Partnerships management

Brand marketing

Campaign management

Project management

Cross-functional collaboration

Analytical thinking

Attention to detail

Organizational skills

Budget/forecast management

Sports marketing

Tools

Microsoft Excel

PowerPoint

Asana

Job description

Senior Partnerships Associate

Full Time New York, NY, US

Salary Range: $90,000.00 To $95,000.00 Annually

Job Title: Senior Partnerships Associate

Reports To: Senior Manager, Global Sports & Ambassador Partnerships and dotted-line reporting to the Head of US Offline and Partnerships

Location: New York Office

Role Summary:

We are seeking a proactive Senior Partnerships Associate to support the development and execution of U.S. sports partnerships and ambassador programs. This role will work closely with the Senior Manager, Global Sports & Ambassador Partnerships to manage key partner and ambassador relationships, identify new partnership opportunities, and deliver high-impact activations that strengthen brand awareness, deepen customer engagement, and contribute to long-term business growth.

Key Responsibilities:

• Manage the day-to-day execution of U.S. sports partnerships and ambassador programs, including creative briefing, promotional setup, product ordering, partnership fulfillment, and rights activation.
• Be the day-to-day lead contact to help manage relationships with U.S. sports partners, such as the likes of New York Yankees and New York Islanders, as well as brand ambassadors and their representatives, ensuring strong stakeholder engagement, seamless collaboration, successful activation execution, and delivery of all partnership commitments.
• Support the Senior Manager, Global Sports & Ambassador Partnerships to identify, evaluate, and secure sports, ambassador, and strategic media partnership opportunities, including sponsorships, podcasts, magazines, and other offline marketing channels (like Radio through Audacy, and Yes TV network) prioritizing initiatives that enhance brand relevance, engage target audiences, and support long-term business growth.
• Brief U.S. Sports & Ambassador campaigns—including shoots, appearances, and social content—to the Brand Marketing team, highlighting key sporting calendar moments, providing strategic sports insights, and ensuring campaign activation aligns with broader brand and business objectives.
• Develop creative briefs for all partnership-related assets, managing the end-to-end approval process with both internal stakeholders and external partners.
• Monitor partnership performance and provide regular reporting, insights, and recommendations to maximize the value and effectiveness of partnerships.
• Collaborate with cross-functional teams, including Web, Retail, Social and Email, to ensure partnership campaigns are fully integrated across all customer touchpoints.
• Support the Head of US Offline & Partnerships in managing retail marketing initiatives, including new store openings and events.
• Collaborate with the Social and Influencer Marketing team on influencer gifting initiatives, events, and partnership activations where required.
• Support the Head of US Offline & Partnerships with ad hoc projects and initiatives as they arise.

Required Skills and Experience

• 4+ years of experience in partnerships, brand marketing, and campaign management.
• Experience managing sports partnerships, brand ambassadors, sponsorships, and partnership activations.
• Strong project management skills with the ability to manage multiple partnerships, campaigns, and deadlines simultaneously.
• Experience working with external partners, talent representatives, agencies, and internal stakeholders.
• Experience developing creative and campaign briefs.
• Strong analytical skills with experience monitoring partnership performance and providing actionable insights and recommendations.
• Excellent attention to detail, with the ability to manage partnership deliverables, approvals, promotional codes, and campaign assets.
• Proficiency in Microsoft Excel and PowerPoint; experience with Asana is a plus.
• Strong organizational skills and the ability to thrive in a fast‑paced environment.
• Experience managing budgets, forecasts, and partnership commitments is a plus.
• Passion for sports, brand partnerships, and marketing trends.

*As required by law, this role can reasonably be expected to pay a base salary anywhere between $90,000-$95,000 per year. This is dependent on experience related to the role*

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to make it easy for men to dress well. We take care of a chap's entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world-known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and we have a distribution Centre and Contact Centre based in Milton Keynes.

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We're taking a good hard look at our social and environmental impact, and always looking for ways to be better.

I am Proud and Free to be me!

When it comes to our people, we really do Give a shirt.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; BE the BOSS, BE the CUSTOMER and BE the BEST.