Senior Partnership Activation Leader

Dallas Wings; Arlington (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Dallas Wings is seeking a strategic Partnership Activation Director to lead the brand partner experience, driving activation strategy, partner communications, and revenue growth. You will collaborate with Marketing, Game Presentation, Communications, and Community Relations to deliver high-impact programs for marquee sponsors, while mentoring a team and ensuring exceptional partner satisfaction.

In this role you will own data-driven performance analytics, manage ambassador events and gameday

Qualifications

• Bachelor’s degree in Marketing, Sports Management, Business, or related field.
• 7+ years of experience in partnership management, activation, brand marketing or agency client services.
• Proven leadership experience with a track record of managing and developing high-performing teams.
• Exceptional relationship-building and communication skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with CRM systems, sponsorship analytics platforms, and project planning tools (PowerPoint, Salesforce, Monday.com).

Responsibilities

• Lead Activation Strategy: Oversee the planning, execution, and optimization of all activation initiatives with account managers.
• Premier Partner Management: Serve as the primary liaison for marquee partners, developing customized experiences for long-term value.
• Client Success & Retention: Drive retention and renewal strategies by demonstrating ROI and growth opportunities.
• Team Leadership & Development: Mentor a high-performing team and ensure partner satisfaction.
• Cross-Functional Collaboration: Coordinate with Marketing, Game Presentation, Communications, and Community Relations to implement programs.
• Data & Reporting Oversight: Use data analytics to track performance and support recap presentations.
• Revenue Growth: Identify upsell opportunities within existing partnerships.

Skills

Leadership

Relationship-building

Communication

Organizational skills

Strategic thinking

Education

Bachelor’s degree in Marketing, Sports Management, Business

Tools

Salesforce

PowerPoint

Monday.com

Job description

Dallas Wings is seeking a strategic Partnership Activation Director to lead the brand partner experience, driving activation strategy, partner communications, and revenue growth. You will collaborate with Marketing, Game Presentation, Communications, and Community Relations to deliver high-impact programs for marquee sponsors, while mentoring a team and ensuring exceptional partner satisfaction.

In this role you will own data-driven performance analytics, manage ambassador events and gameday