Senior Paid Social Strategist - Scale Campaigns & ROI

Smith House LLC; Tempe (AZ); On-site; USD 75,000 - 95,000; Full time

Job summary

A dynamic marketing agency in Tempe, Arizona, is seeking an experienced Digital Marketer with a passion for paid social campaigns. The ideal candidate will manage and optimize campaigns across platforms like Meta, YouTube, and LinkedIn while collaborating with a creative team to develop compelling ad content. Strong analytical skills and experience in budget management are essential. This role involves monitoring performance, presenting results, and adapting to new advertising formats.

Qualifications

• 5–10 years experience in paid social and digital marketing.
• Track record of managing budgets and improving campaign ROI.
• Strong grasp of analytics, conversion tracking, UTMs, and reporting tools.

Responsibilities

• Help develop a company-wide process for serving clients in paid social.
• Plan, launch, and optimize paid social campaigns (Meta, YouTube, LinkedIn, TikTok).
• Partner with the creative team to develop scroll-stopping ad content.
• Monitor performance, tweak targeting, and analyze data across platforms.
• Present results and strategic recommendations to internal stakeholders or clients.
• Stay on top of platform updates and new ad formats.

Skills

Paid social campaigns

Digital marketing

Analytics

Communication

Campaign optimization

Job description

A dynamic marketing agency in Tempe, Arizona, is seeking an experienced Digital Marketer with a passion for paid social campaigns. The ideal candidate will manage and optimize campaigns across platforms like Meta, YouTube, and LinkedIn while collaborating with a creative team to develop compelling ad content. Strong analytical skills and experience in budget management are essential. This role involves monitoring performance, presenting results, and adapting to new advertising formats.