Senior Paid Social Strategist – Data-Driven Growth

Dentsu International Americas; New York (NY); Hybrid; USD 62,000 - 75,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu International Americas is seeking a Senior Associate, Paid Social in New York to support development, execution, and optimization of paid social campaigns. You will work with internal teams and clients to ensure campaigns meet objectives and deliverables across Meta, Reddit, LinkedIn, and other platforms.

You will read assets, refresh creatives as needed, and build concise performance reports. The role includes budget monitoring, pacing, and providing actionable insights to improve

Responsibilities

• Support the planning, execution, and optimization of paid social campaigns against client goals and KPIs.
• Build, QA, monitor, and optimize campaigns across paid social platforms.
• Read creative at asset level, can spot creative and audience saturation, and trigger refreshes to optimize performance.
• Create concise recurring reports, including what moved, why, and what should happen next.
• Forecast spend and performance, and adjust accordingly.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Monitor campaign pacing and support budget management to ensure efficient spend.
• Communicate campaign performance, results, and recommendations clearly to internal teams and clients.

Job description

Dentsu International Americas is seeking a Senior Associate, Paid Social in New York to support development, execution, and optimization of paid social campaigns. You will work with internal teams and clients to ensure campaigns meet objectives and deliverables across Meta, Reddit, LinkedIn, and other platforms.

You will read assets, refresh creatives as needed, and build concise performance reports. The role includes budget monitoring, pacing, and providing actionable insights to improve