Senior Paid Social Specialist

Digital; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Digital in the United States is seeking an experienced Freelance Senior Paid Social Specialist to manage and optimize paid social campaigns for a B2B technology company. You will partner with Demand Generation to drive pipeline and improve the customer journey with hands-on execution and strategic recommendations.

Responsibilities include managing campaigns on LinkedIn, Meta, and Reddit, monitoring budgets and bid strategies, testing audiences and creative, supporting tracking and reporting, and

Qualifications

• Hands-on paid social in B2B SaaS or technology.
• Deep expertise in LinkedIn Ads.
• Deep expertise in Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong analytical and campaign optimisation skills.
• Ability to work independently and communicate proactively.

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Skills

Paid social

LinkedIn Ads

Meta Ads

Reddit Ads

B2B SaaS

Budget management

Analytics

Campaign optimisation

Demand generation

Independent worker

Tools

6sense

StackAdapt

Programmatic display

CTV

Podcast advertising

Job description

We are looking for an experienced, hands-on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.

• Monitor campaign performance, budgets, pacing and bid strategies.

• Build and launch campaigns using creative and copy supplied by internal teams.

• Continuously test and optimise audiences, targeting, placements and creative.

• Identify opportunities to improve campaign efficiency and performance.

• Support conversion tracking, measurement and reporting.

• Recommend paid social strategies that support broader demand generation and pipeline goals.

• Collaborate with internal Demand Generation, Creative and Web teams.

• Proactively share platform trends, insights and optimisation opportunities.

• Strong hands-on experience in B2B SaaS or B2B technology paid social.

• Deep expertise in LinkedIn Ads and Meta Ads.

• Experience managing meaningful paid media budgets.

• Strong understanding of B2B demand generation and full-funnel marketing.

• Strong analytical and campaign optimisation skills.

• Ability to work independently while communicating proactively with stakeholders.

• Experience with Reddit Ads is highly desirable.

• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

This is a hands-on paid social roleand does not include paid search responsibilities.