Senior Paid Social Specialist

Digital; Atlanta (GA); On-site; USD 96,000 - 138,000; Full time

Job summary

DevHub, Inc. is seeking a freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for our B2B technology solutions. You will work with the Demand Generation team to drive pipeline across the customer journey.

This hands-on role requires deep expertise in LinkedIn Ads and Meta Ads, strong budget management, and the ability to inform strategy with data-driven insights. You will collaborate with internal teams and stay ahead of platform trends, delivering measurable

Qualifications

• Hands-on B2B paid social expert with strong campaign optimization.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Budget management experience on meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Excellent analytical and optimization skills.
• Ability to work independently with proactive stakeholder communication.
• Reddit Ads experience is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is a plus.

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Skills

B2B paid social

LinkedIn Ads

Meta Ads

Budget management

Demand generation

Full-funnel marketing

Analytical skills

Campaign optimization

Independent work

Reddit Ads

6sense

StackAdapt

Programmatic display

CTV

Podcast advertising

Job description

We are looking for an experienced, hands‑on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company. You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands‑on campaign execution and optimisation with strategic recommendations .

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Requirements

• Strong hands‑on experience in B2B SaaS or B2B technology paid social.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Strong analytical and campaign optimisation skills.
• Ability to work independently while communicating proactively with stakeholders.
• Experience with Reddit Ads is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.
• This is a hands‑on paid social role and does not include paid search responsibilities.