Senior Paid Social Lead - Remote LATAM

Lago; United States; Remote; USD 22,000 - 56,000; Full time

Benefits offered by this job

Remote work

Work-life balance

Job summary

Lago is seeking a Senior Paid Social Manager to lead strategy and hands-on execution across Meta, TikTok, AppLovin and Pinterest. You will work remotely from LATAM, collaborating with the founder on multi-account campaigns ranging from $50K to $700K+ monthly spend.

Role requires 4+ years of paid social leadership in ecommerce, advanced Meta Ads Manager skills, and strong data-driven decision making. Flexibility and strong English communication are essential.

Qualifications

• 4+ years managing paid social for ecommerce.
• Accounts spend $250K+ monthly.
• Expert-level Meta Ads Manager skills.
• Hands-on campaign management on two of TikTok, AppLovin, and Pinterest.
• Strong English speaking skills.
• Experience with Conversions API and deduplication.

Responsibilities

• Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics.
• Build account structures that consolidate signal across ad sets.
• Design creative and audience tests with minimum spend per test.
• Set up audience infrastructure, including customer lists and exclusions.
• Build and maintain catalog and dynamic product ads across collections.
• Standardize attribution settings and explain how window choices affect ROAS.
• Plan and read conversion lift studies and translate results into decisions.
• Write creative briefs from performance data and provide feedback to creatives.
• Expand budgets to TikTok, AppLovin, and Pinterest where justified.
• Report on business outcomes beyond platform ROAS.

Skills

Paid social

Meta Ads Manager

Campaign testing

Attribution analysis

Spreadsheets

English speaking

Tools

TikTok

AppLovin

Pinterest

Conversions API

Shopify analytics

Job description

Lago is seeking a Senior Paid Social Manager to lead strategy and hands-on execution across Meta, TikTok, AppLovin and Pinterest. You will work remotely from LATAM, collaborating with the founder on multi-account campaigns ranging from $50K to $700K+ monthly spend.

Role requires 4+ years of paid social leadership in ecommerce, advanced Meta Ads Manager skills, and strong data-driven decision making. Flexibility and strong English communication are essential.