Remote Paid Social Performance Manager - DTC Growth

Hire Latam LLC; United States; Remote; USD 22,000 - 28,000; Full time

Benefits offered by this job

Remote work from LATAM

Competitive base compensation

Job summary

HireLatam is seeking a Remote Paid Social Performance Marketing Manager to own paid social (80%) and organic social (20%) from a LATAM-based remote setup. You will build, launch, optimize, and scale campaigns across Meta, TikTok, and Pinterest, while also managing the organic content calendar and coordinating with creators.

Ideal candidates have 3–5+ years in paid social, strong analytics (GA4, CAPI), and excellent English.

Qualifications

• 3–5+ years hands-on paid social experience building and scaling campaigns.
• Direct-response & ecommerce focus with ROAS/CAC/CPA targets.
• Experience managing organic social accounts and calendars.
• Ability to write persuasive direct-response ad copy and briefs for video editors/UGC creators.
• Knowledge of web analytics and tracking: Meta Pixel, CAPI, GA4.
• Fluent English communication skills.
• Availability for US business hours (Mon-Fri, 9–5 ET).
• Remote work setup with reliable internet and equipment.

Responsibilities

• Build, launch, monitor, and optimize end-to-end paid ads across Meta, TikTok, and Pinterest.
• Manage budgets, bidding, audiences, prospecting, and retargeting to hit ROAS/CAC/CPA goals.
• Conduct daily campaign reviews and rapid optimizations.
• Oversee organic social content calendar and briefs for creatives.
• Write production briefs for static images, video assets, and UGC.
• Run structured A/B tests and analyze results for optimization.
• Analyze competitor strategies and inform future creatives.
• Track metrics and deliver weekly performance reports with insights.

Skills

Paid social ads

Direct-response

Organic social

Creative briefs

Analytics & GA4

Fluent English

US ET hours

Remote setup

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Meta Pixel

Conversions API

Job description

HireLatam is seeking a Remote Paid Social Performance Marketing Manager to own paid social (80%) and organic social (20%) from a LATAM-based remote setup. You will build, launch, optimize, and scale campaigns across Meta, TikTok, and Pinterest, while also managing the organic content calendar and coordinating with creators.

Ideal candidates have 3–5+ years in paid social, strong analytics (GA4, CAPI), and excellent English.