Senior Paid Social Lead - Enterprise Strategy & Coaching

twentysix; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Wpromote is seeking a senior paid social lead to oversee a portfolio of enterprise accounts and ensure cutting-edge strategy, execution, and reporting across platforms.

You will mentor junior team members, stay hands-on with campaigns, and drive onboarding for new clients while partnering with cross-functional teams to embed paid social in broader media plans. Strong analytics and client management are essential.

Qualifications

• 4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement.
• Strong hands-on experience across Meta and TikTok, with additional platforms such as Pinterest, Snapchat, LinkedIn, Reddit and/or X.
• Both performance marketing and brand planning experience.
• Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing.
• Experience coaching, training, or informally mentoring junior team members on account strategy and execution.
• Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar.
• Experience creating paid social customer acquisition campaigns across ecommerce/retail and lead gen preferred.
• Excellent oral, written, presentation, and interpersonal skills.
• Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools.
• Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Responsibilities

• Provide day-to-day account oversight and quality control across a portfolio of paid social accounts.
• Coach and guide account managers and junior team members on platform execution, strategy, testing, reporting, and client communication.
• Manage a small book of enterprise-level clients as a senior strategic partner.
• Stay hands-on in advertising platforms, auditing, troubleshooting, launching, optimizing, or stabilizing campaigns.
• Oversee onboarding of new accounts and ensure smooth ramp-up for junior team members.
• Interface with clients on complex needs; collect feedback, articulate value, and strengthen relationships.
• Develop a full-funnel paid social point of view and translate it into practical guidance for teams.
• Partner with cross-functional teams to integrate paid social into broader media planning.

Skills

Paid media

Paid social strategy

Coaching/mentoring

Data analysis

Client relationship management

Cross-channel planning

Education

Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline

Tools

Google Analytics

Adobe Analytics

Excel

Google Sheets

Google Slides

Asana

Job description

Wpromote is seeking a senior paid social lead to oversee a portfolio of enterprise accounts and ensure cutting-edge strategy, execution, and reporting across platforms.

You will mentor junior team members, stay hands-on with campaigns, and drive onboarding for new clients while partnering with cross-functional teams to embed paid social in broader media plans. Strong analytics and client management are essential.