Senior Paid Social Growth Lead - Full-Funnel & Measurement

Intuit, Inc.; Charlotte (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Marketing Manager, Paid Social to own the full-funnel paid social strategy across Meta, TikTok, Snapchat, Reddit and Pinterest.

You will drive measurement maturity, testing rigor, and attribution improvements while partnering with internal teams and agency partners. In this senior role, you will shape strategy, present insights to executives, and mentor teams on platform nuances, staying ahead of new formats and AI-enabled workflows to maximize impact for

Qualifications

• 8+ years of performance marketing or paid social experience, with upper-funnel ownership.
• Deep platform fluency across Meta, TikTok, Snapchat, Reddit and Pinterest.
• Experience with CAPI and probabilistic attribution, plus privacy policy knowledge.
• Ability to translate data into strategy and actionable recommendations for senior stakeholders.
• Proficiency with AI tools and advanced Excel/Google Sheets.

Responsibilities

• Own full-funnel paid social strategy across multiple platforms and partners.
• Align paid social activity with brand moments and activations.
• Coordinate with analytics, social strategy, and agency partners on testing roadmaps.
• Drive rigorous measurement, attribution improvements, and incremental testing.
• Present performance, test results, and insights to senior stakeholders.
• Mentor cross-team members on platform nuances and best practices.
• Stay ahead of platform innovations and emerging ad formats.

Skills

Performance marketing

Paid social strategy

Platform fluency

Attribution / CAPI

Measurement & testing

Storytelling / communication

AI tools

SQL / BigQuery / Looker

Education

Bachelor's Degree

Tools

Consolidated analytics tools

Job description

Intuit, Inc. is seeking a Principal Marketing Manager, Paid Social to own the full-funnel paid social strategy across Meta, TikTok, Snapchat, Reddit and Pinterest.

You will drive measurement maturity, testing rigor, and attribution improvements while partnering with internal teams and agency partners. In this senior role, you will shape strategy, present insights to executives, and mentor teams on platform nuances, staying ahead of new formats and AI-enabled workflows to maximize impact for