Senior Paid Social Buyer

Gainor Staffing; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Gainor Staffing is seeking a Senior Paid Social Buyer to lead integrated media planning across brand and performance channels. You will translate business challenges into growth opportunities while working directly with founders in a rapidly scaling agency.

Responsibilities include leading direct-response paid-social strategy across Meta and Instagram, creating and optimizing campaigns against ROI and ROAS, and collaborating cross-functionally while managing one junior partner.

Qualifications

• 5-9 years of biddable-media experience, including at least 3 years in paid social.
• Paid-social campaign experience in an agency or in-house environment.
• Client-facing strategy, tactical recommendation, and performance-optimization experience for Direct Response KPIs.

Responsibilities

• Lead direct-response paid-social strategy and execution across Meta, Instagram, and other major social platforms.
• Create and optimize direct-response and branding campaigns against ROI, ROAS, CPA, and similar conversion KPIs.
• Analyze performance, recommend improvements, collaborate cross-functionally, and manage 1 team member.

Skills

Paid social

Direct response

Campaign optimization

Analytics

Team management

Tools

Meta Ads Manager

Google Ads

Job description

An agency built for the modern media landscape helps brands cut through complexity with strategic planning, rigorous measurement, and innovative media investment strategies. Founded by former leaders of one of the industry's most respected independent agencies, the firm combines strategic depth with entrepreneurial speed. Despite being newly launched, it has already attracted an impressive roster of clients ranging from high-growth disruptors to household brands. They are seeking a Senior Paid Social Buyer to lead integrated media planning across brand and performance channels, translating business challenges into growth opportunities. This is a rare chance to join a rapidly scaling agency, work directly with founders, and help shape the future of the business.

About the Role

• Lead direct-response paid-social strategy and execution across Meta, Instagram, and other major social platforms.
• Create and optimize direct-response and branding campaigns against ROI, ROAS, CPA, and similar conversion KPIs.
• Analyze performance, recommend improvements, collaborate cross-functionally, and manage 1 team member.

About You

• 5-9 years of biddable-media experience, including at least 3 years in paid social.
• Paid-social campaign experience in an agency or in-house environment.
• Client-facing strategy, tactical recommendation, and performance-optimization experience for Direct Response KPIs.
• A balanced understanding of direct-response and brand or engagement campaigns.