Senior Paid Search Strategist - Remote Growth & Optimization

Tinuiti; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote work environment

20 paid holidays

Health insurance

Job summary

Tinuiti is a full-funnel marketing agency offering remote work for this role. As a Paid Search Senior Specialist, you will plan, build, and optimize Paid Search and Shopping programs to drive efficient client growth.

You will translate performance data into actionable steps and apply Bliss Point insights to reduce waste. You will collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership, mentor junior teammates, and deliver measurable outcomes with a client-centric

Qualifications

• 4–5 years executing Paid Search/Shopping with end‑to‑end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools.
• GA/GA4, advanced Excel/Sheets; ability to build clear performance narratives and basic forecasts; design/run A/B tests.

Responsibilities

• Plan, build, and optimize Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade-offs and options.
• Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.
• Apply Bliss Point insights to inform optimizations; flag data quality issues and provide structured feedback to product teams.

Skills

Paid Search/Shopping

Google Ads

Microsoft Ads

SA360/Skai

GA/GA4

Excel/Sheets

Performance forecasting

Client communication

Mentoring juniors

Tools

SA360

Skai

Adthena

SpyFu

Excel

Job description

Tinuiti is a full-funnel marketing agency offering remote work for this role. As a Paid Search Senior Specialist, you will plan, build, and optimize Paid Search and Shopping programs to drive efficient client growth.

You will translate performance data into actionable steps and apply Bliss Point insights to reduce waste. You will collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership, mentor junior teammates, and deliver measurable outcomes with a client-centric