Remote Paid Social Strategist — Growth & Bliss Point

Tinuiti; New York (NY); Hybrid; USD 95.000 - 150.000; Vollzeit

Benefits dieser Stelle

Unlimited PTO

Fully remote role

Healthcare: Medical, Dental, Vision

Retirement: 4% match

Equity

Zusammenfassung

Tinuiti is seeking a Paid Social Strategist to plan and optimize full-funnel Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers and revenue. You’ll leverage Bliss Point insights and automation to maximize ROAS while minimizing waste, collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership.

Requirements include 5+ years of Paid Social experience on Meta and TikTok, hands-on GA4/CAPI, and strong client-facing collaboration.

Qualifikationen

• 5+ years managing Paid Social across Meta and TikTok.
• Hands-on with GA4, CAPI, and platform analytics to connect media to revenue.
• Strong client-facing communication and cross-functional collaboration.

Aufgaben

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership to turn learnings into repeatable playbooks.
• Use platform features and automation to grow results; test and scale.
• Apply Bliss Point insights to guide budgets and bets.
• Design practical tests and ensure data health (pixel/CAPI, UTMs/GA4).

Kenntnisse

Paid Social strategy

Meta Ads

TikTok Ads

Audience design

GA4 & analytics

Client-facing

Cross-functional collaboration

Tools

GA4

CAPI

Meta Advantage+

TikTok Smart Performance

Pinterest Performance+

Jobbeschreibung

Tinuiti is seeking a Paid Social Strategist to plan and optimize full-funnel Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers and revenue. You’ll leverage Bliss Point insights and automation to maximize ROAS while minimizing waste, collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership.

Requirements include 5+ years of Paid Social experience on Meta and TikTok, hands-on GA4/CAPI, and strong client-facing collaboration.