Remote Paid Social Growth Strategist

Tinuiti; North Carolina; Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote environment

20 paid holidays

Healthcare: Medical, Dental, Vision, 4

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., seeks a Paid Social Strategist to plan and optimize full-funnel programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. You’ll drive new customers, revenue, and LTV using data and Bliss Point insights, focusing spend where it performs best while keeping waste low.

You’ll collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership within your Pod, turning best practices into repeatable playbooks

Qualifications

• 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

Responsibilities

• Client-Centric. Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• The Tinuiti Way. Pair strong Paid Social craft with growing multi-channel understanding; teach clients and teammates, and document what works so others can reuse it.
• Product-Led. Use platform features and automation to grow results; test small, prove value, then scale.
• Apply insights from Bliss Point product suite (Forecasting, Always-On Incrementality, Creative Insights, Brand Equity) to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Data & Measurement-Driven Design. Practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Owner Mindset. Act quickly, keep promises, and reduce waste; help your Pod adopt better ways of working.

Skills

Paid Social strategy

Data-driven decision making

Cross-functional collaboration

Stakeholder communication

Tools

GA4

CAPI

Meta Advantage+

TikTok Smart Performance

Pinterest Performance+

Job description

Tinuiti, the largest independent full-funnel marketing agency in the U.S., seeks a Paid Social Strategist to plan and optimize full-funnel programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. You’ll drive new customers, revenue, and LTV using data and Bliss Point insights, focusing spend where it performs best while keeping waste low.

You’ll collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership within your Pod, turning best practices into repeatable playbooks