Paid Search Strategist (Mobile / App)

Tinuiti; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-friendly

20 holidays

Healthcare

Vision & Dental

Life & Disability

401(k) match

Learning & Development

Telemedicine

Parental Leave

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., seeks a Paid Search Strategist to drive efficient, profitable client growth across Paid Search and Shopping. You will design and optimize full-funnel programs, apply a rigorous measurement lens, and leverage Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV.

Ideal candidates have 5–7 years managing Paid Search/Shopping at scale ($200k+/month) with end-to-end ownership, strong

Qualifications

• 5–7 years managing Paid Search/Shopping at scale
• Strong Excel/Sheets and reporting
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management; competitive tooling

Responsibilities

• Drive efficient, profitable client growth across Paid Search and Shopping
• Design and optimize full-funnel programs
• Apply rigorous measurement and use Bliss Point platform to improve ROAS, revenue, and LTV
• Educate clients and internal teams; codify learnings and playbooks

Skills

Paid Search

Shopping ads

Data-driven

ROI optimization

Client relationship management

Tools

Google Ads

Microsoft Ads

Merchant Center

SA360

Skai

Feed management

Adalysis

Adthena

SpyFu

Excel

Sheets

PPT

Scripting/Automation

Job description

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression.

Key Responsibilities

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Product-Led: Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Data & Measurement-Driven: Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• The Tinuiti Way: Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Owner Mindset: Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

Ways of working and values

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
• Culture of ownership: Acts with speed, eliminates waste, and holds themselves accountable.
• Professional & Technical qualifications: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
• Strong Excel/Google Sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder‑ready storytelling; influence across functions; client‑facing presence.
• Mentorship: Experience coaching juniors/peers (non‑manager).

KPIs

• Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
• Waste reduction: Reduce non‑converting spend and operational rework; improve feed/tagging fidelity.
• Product/AI adoption: Pilot and scale capabilities (e.g., value‑based bidding, PMax, Bliss Point insights) with documented impact.
• Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
• Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
• Client experience: Deliver on‑time, high‑quality reporting, QBRs, and recommendations that build trust and drive decisions.

FLSA Classification

Exempt

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you’re able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.